Why you should use Email Marketing

Email is consistently rated as the most popular and most used application on the internet. Indeed, some people only use email and do not browse the internet at all!


Email is the preferred primary means of business communication (ahead of telephone and postal mail). 42% of business users check their business email while on holiday.
53% of business users check their email six or more times during the working day.
34% of internet users check their email continuously throughout the day.

96% of internet users' main reason for being online is email.
There are over 450 million email boxes worldwide, with the number rapidly increasing.

Increased Sales
It's not unusual for email campaigns to get 5%-15% response rates.
The response rate of opt-in email is 50 times greater than banner ads and 5 times greater than direct mail.

Instant Results
Minutes after sending out your email campaign you can start seeing responses and orders. And you can time your campaigns to arrive on the best day of the week or month for maximum response.
Instead of waiting weeks for responses and test results, you'll have them in hours.
80% of responses to an email campaign will occur within 3 days (traditional direct mail takes weeks).

Personalisation & Targeting

Email allows your message to be personalised. Instead of "Dear Customer" you can address the recipient as "Dear Rachel" and send offers targeted to their preferences.

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