Help your business grow in 2010!

"Thank you for the wonderful job you have done in creating a wonderful website that all of us are extremely proud of."

Gavin Ucko
The Happy Puzzle Company

Here is a list of ideas to help you plan for business growth and better compete with your competitors over the coming months. This, combined with lessons you've learned over your last years trading should hopefully give you some ideas and more than a little inspiration.

Search Marketing

You will need to monitor the impact of Google Caffeine as it rolls out and adjust SEO strategies if necessary.
PPC ads cannot be ignored on Google, Yahoo and to a lesser degree MSN/Bing. Time should be invested in refining and monitoring ads.
A well structured Social Media presence with relevant advertising cannot be ignored and is an ideal area to build loyalty and reputation. Read more...

Optimise your site for growth

We specialize in Internet retail and Search Engine marketing services, e-commerce website optimisation, PPC management, link building and other SEO services.

It is important to get as much exposure to your website as possible, so your potential customers will
notice it and
buy from it.

Competitor & site performance analysis

Competitor analysis is one of the most important and ongoing tasks when you are running a business.

It does not matter if the business is online or offline, a competitor analysis is essential. Our experts can analyse these links and construct an effective strategy on the best way to benefit from this information.

Usability & customer experience

Websites that are designed to sell products need to go the extra mile to enhance the visitor's engagement with the site.

Shopping cart abandonment can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined and geared for shopper satisfaction.

Take your e-commerce website to the next level

Social Media

More businesses are investing more energy in every location here. There is a lot you can do with Facebook, active blogging on our blog and others, more interaction in Twitter and other channels.
A lot of companies are giving priority to Facebook. Their aim is to get more interaction going there for research and generate cross promotion with their customers on Facebook.
Some say the jury is out on Twitter, but as with Facebook, there is great potential. Again, more interaction with customers now will pay dividends later when the 'noise' there has settled down.

Website Design & Development

There's always lots to do here as the market is driven with new features. No company can afford to let the look, feel and usability of their website lag behind.
Lots of companies are investing in new site-shopping features including Product Reviews, Wish Lists, Most Recent Product Views, Product Videos and more.

E-mail Marketing

Many companies have been reporting great success stories after really increasing their e-mail campaigns. The trend is to better segment lists, allowing subscribers to better opt into the content they want. Clever use of auto-responders and good analysis of past results is the key to getting campaigns that work right.
Companies are moving towards the use of more surveys both online and via e-mail to generate more feedback from customers.

Product Feeds

These are a number of reports on paid shopping sites providing less ROI. Companies have reported the need for some tweaking and that re-categorisations have been necessary for each shopping engine. Even then, they are putting things into bizarre categories.
Google Base, which is currently free, is a different story because of the visibility it delivers in search results.
Thefind.com is proving very successful in the United States so keep your eyes open for a UK version.

Product Strategy

It's not just about finding new customers, but finding a better way to tailor your products to them.
Through competitive research you can identify, tweak, change and introduce new products to help you grow and compete more effectively in your market. Use your product expertise, customer feedback and competitor analysis to help you.

Hopefully some of the above will help promote growth and traffic in your e-store. Let us know your opinion on these or any other plans you have as we may be able to help further.

The Ecommerce Experts