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Google Update Dewey
Last year Google suggested they had made around 425 changes to their main search algorithm and that they would be trickling these changes into the online SERP's bit by bit.
We have noticed that there is a big change going on at the moment which has been labelled "Dewey" after an online post by Google's front-of-house man Matt Cutts.
Whenever there is a change made in any Search Engine algorithm, it reflects on the Search Engine rankings.
Usually there is a lot of fluctuation on the rankings which settle down once the update is fully in place. The rankings also recover.
Google is not officially saying that any update is going on but there was a recent post from Google employee Matt Cutts, asking for feedback from people who have seen major changes and fluctuations in the rankings.
Below is a link to view his comments:
http://www.seroundtable.com/archives/016754.html
Primary research shows that the updates are based on:
1.Back links
2.Content
3.Back link relevancy
4.Quality of content
5.On page optimisation factors
6.The age of a website
Google seem to prefer older sites in some cases, although it is all still at an early stage.
We have been seeing some updates in page ranks and the like, but fortunately going towards the positive point and taking the link building process into consideration we have also been seeing the total number of results changing.
As these updates are dropping in it is possible to see major fluctuations in the Search Engine rankings until it all settles down...
