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Catch your customers in a web of colour
One of the most important decisions you can make when designing your Internet retail store is the colour. The colour that your site uses, be it background or text colour, greatly influences the users emotional experience of navigating though your site as well as reflecting your corporate identity and branding.
Colours can affect people in many different ways, not just psychologically but physically as well. They can affect us emotionally by making us happy, sad, excited or angry or even suppressing our appetite and affecting our taste and smell.
It is essential that the colours used on your site reflect the emotional and physical attributes that will improve the customers experience and as a by-product encourage customers to buy from your store.
To help you ensure the colours on your Internet retail store improve your customer’s emotional and physical experience, see below for our detailed colour symbolism explanations.
Warm Colours
Red: Red is one of the most powerful and attention-getting colors. Red symbolizes passion and fire, love and lust. It has been proven to raise blood pressure and cause perspiration. Red reflects energy and can motivate an individual to take action. It can also symbolize war, violence, blood and aggression.
This colour can be used effectively on e-commerce websites for highlighting special offer products on the homepage. However be careful not to use too much as it can easily look to harsh.
Pink however, is the softer side of red. Pink is romantic, calming and feminine.
Orange: Vibrant and warm, orange is associated with autumn, pumpkins and Halloween. It inherits many of the traits of red, but is less passionate. Orange has been known to stimulate the appetite. As a citrus colour, it can also symbolize health.
This colour can be used to great effect on fancy dress or health care sites and is great as a highlight colour.
Yellow: Yellow symbolizes sunshine and warmth. It can mean hope, light and energy. On the other hand, it can mean weakness or illness, or symbolize cowardice.
Yellow is another colour that can be used effectively for highlighting special offer products. Tesco use this colour to great effect in its promotions.
Cool Colours
Green: Green signifies health and growth (vegetation) and wealth (money). Green symbolizes spring, renewal and fertility. It can also mean jealousy or inexperience.
Green is a great colour to use on health product stores and agricultural themed stores.
Blue: Blue is one of the most calming colours and is associated with the sky and the sea. It is considered to be a "safe" colour and signifies intelligence, reassurance and trust. Blue has also been known to be an appetite suppressant and can signify depression and sadness.
Although blue can be used to great affect as a neutral, calming colour, it’s best not to use this colour as the main theme if your site primarily sells food produce.
Purple: The combination of red and blue, purple is one of the most intriguing colours and symbolizes creativity. Purple is spiritual and mysterious. Deep purple is associated with royalty and richness, while lavender is associated with romance and nostalgia.
A fantastic colour to use on craft and design themed stores; also works well on jewellery and watches themed stores if used in moderation.
Neutral Colours
Black: Black can represent power, elegance and sophistication, but can also represent death (Western culture), evil, anger and sadness.
White: White represents cleanliness, purity and spirituality. It represents life and marriage in Western cultures, but it represents death in Eastern cultures.
Grey: Grey is the combination of black and white. It is a conservative colour. Grey can symbolize security, maturity and reliability, but it can also signify gloominess and sadness.
Brown: We like to classify brown as a "special" colour. Sometimes brown can be used as a neutral and sometimes as a warm colour. Either way, brown represents credibility and stability, the hearth, home and the earth.
These colours area easy to use as a highlight colour or as the main colour scheme, they're neutral so work well on most sites.
For more information on how teclan can help you improve your Internet retail stores design with the colours that are used, click here to contact us.
