The Ecommerce Experts

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Business Search Engine Optimisation Package

The Business Search Engine Optimisation Package is designed for companies who know their market and have an existing e-commerce presence but are looking to take their e-commerce website to the next level.

Link Building

How do Search Engines find your site? What makes the world wide web work? It is the links, and that is why it is absolutely essential to have quality links pointing to your site. It is commonly known as "Link Building" but it is actually about building trust in your site. There are different ways this can be done. In the "Business SEO Package" we help you build this trust by submitting good related articles to various article directories, submit to Social Bookmarking sites and many directories. We also help you identify where your competitors are gaining links from so that you can gain advantage from those links as well.

Keyword Research

By having good keywords for your website is essential part of Search Engine Optimisation campaigns, it gives you a head start on to your e-commerce marketing campaign. By doing keyword research you are able to see how competitive your chosen keywords are which enables you to plan your resources and budgets.

Website Optimisation

This is the most important aspect of Search Engine Optimisation, optimised pages stand a better chance of ranking well on Search Engines. By having optimised content not only improves your Search Engine Optimisation it also improves traffic, and essentially SALES.

Google Webmaster Setup

This is particularly useful if a new site or a site with dynamically generated pages or has many pages but they are not well linked. We also recommend that all websites have an XML sitemap submitted to Google, the sitemap helps the Search Engines to crawl more of your site, also regular Sitemap makes sure that the new pages/new content on your site gets indexed. Webmaster tools shows errors, links to your website and opens doors to a wealth of information about how to make your site Google friendly which is very important as Google is the most powerful Search Engine at this point of time.

Google Analytics install/setup with e-commerce tracking

This is a fantastic statistical package for your e-commerce store, it provides essential information on who has visited your site, what areas of your site users have been on, conversion tracking, keyword analysis and much more. This is an essential tool for any e-commerce website. We set up Checkout Funnels for your site which helps you to find if your customers are dropping out during the checkout process, and if they are then what steps are causing issues. This is vital information for improving your ROI.

Competitor Analysis

Internet Links to your competitors are valuable. They can open up new doors for your business to help you compete. Our experts can analyse these links and construct an effective strategy on how to benefit from this information. This service comes with a full report and our recommendations.