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Social Media Marketing
Social media marketing is the process of promoting your site or business through social media
channels, and is a powerful strategy that will get you links, attention and good amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large
numbers of visitors, some of whom may come back to your website again and again.
If you are selling products/services or just publishing content for ad revenue, social media
marketing is a potent method that will make your site profitable over time.
Four reasons to practice Social Media Marketing
Here are some reasons why you should consider using social media:
- It’s natural. Not only do you get natural links without any apparent pattern, your website is
exposed to large groups of people in an impulsive fashion. This differs from paid advertising
which has obvious commercial overtones. - It’s valid. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from Search Engines. While you can’t easily increase your Search Engine traffic, social media traffic can be very easily controlled through strategic marketing.
- It’s low-cost/high-return. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring an Internet marketing specialist. The benefits will often exceed the cost. It would take you thousands of pounds to buy many links; social media has the ability to give you that for free.
- It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or Search Engines.
Social Media and its potential for your site: an example
An associate recently launched a new blog and took around 20 hours to create a feature article. They subsequently promoted it on various social websites through their own profile. They also sent out e-mails to large sites in the same niche.
The article eventually got to the Digg, del.icio.us and Reddit frontpage and received over 130+ reviews on StumbleUpon. It accumulated well over 500 unique links, including some from very heavily used websites. Some of them alone sent more traffic than the frontpage of del.icio.us.
The article is little more than a month old and it is still receiving incoming links. Subscribers are up by over 500% and they received around 9K page views everyday for the first month. (Bear in mind this site is only one month old).
While not every article in every niche will receive the same amount of attention or success, this illustrates the great potential of social media. I’ve become a firm believer in having a solid social media strategy for every website I develop. It is important for success on every level, even for sites that are already popular.
A final word
Social media marketing is a great way to build long term sustainable, natural social media traffic and Search Engine rankings. It certainly isn't something that can be mastered overnight. However if you apply yourself and invest time and effort into creating a long-term campaign, the returns can be phenomenal.
