Competitor Analysis

What is competitor analysis?
Simply speaking this means analyzing your competitors. You can do this simply by asking some basic questions? Such as, Looking at what they do? How their business is growing? How popular they are?and many more questions....to follow. This might be time consuming, may involve costs and more importantly effort, but will be valuable to your business.

Why do I need Competitor analysis for my website ?

Same as your business is competing with other businesses, your website is standing for even greater competition because of the larger /wide area internet covers.

Following are some of the many questions you should be asking when you are conducting competitor analysis:

who they are
what they offer
how they price their products
what the profile and numbers of their customers are compared to yours

If you want to stay ahead of your web competition you need to run a competitor analysis for your website because your offline business competitors may not be your online competitors and it is important that you have all the information you can collect. The questions you should be asking for your online competitors

What are they doing to market their website?
Is their website optimized?
Are they using any PPC advertising(Such as Google adwords, Microsoft Adcentre etc)?
Are they using any digital press releases etc? and there are many more questions which need to be asked....

How can teclan help me with competitor analysis of my site?

We can get up to date information about your online competition to answer all the above questions
These are only few things you should be aware of, but teclan can help you with many other aspects of your competitors website's to help you improve your business.

For more information, visit our Internet Sales Programme section.

Or instead call us on 0845 868 9380 and speak to our ISP Consultant.

Solving the puzzle of internet retail

Competitor Analysis

Solving the puzzle
of internet retail