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Google Pay Per Click (PPC) campaigns and management
If you take a look at Search Engine listings, like Google, you will find there are results at the top of the search result page as well as running down the right hand side. The ones on the right are called Sponsored Results while the others appear on the page organically. There are many different advertising models used on Search Engines, advertising networks and content websites, blogs and forums.
Google Adwords, Microsoft Adcentre, Yahoo! Search Marketing
If we take Google Adwords PPCas an example:
This is the advertising model Google offers whereby you advertise your website with some specific keywords, and you pay every time someone clicks on your ad.
Your ad can appear within the search results and on Google's content network. This is the fastest way to get your website listed in Google/Yahoo/MSN in order to maximise targeted traffic to your website.
There are a lot of factors involved in setting up a PPC campaign, some of which are:
- Selecting correct keywords (which will bring in traffic that converts)
- Setting up minimum bids for each and every keyword
- Selecting correct landing pages so that your visitors see what they were looking for
- Decide whether you want the ad to appear on content network or not, and then set up default bids for those
Here at teclan we are Google Adwords qualified professionals, which means that we are authorised by Google to manage Adwords accounts for other people. Therefore we can create highly targeted adverts for your business.
Pay Per Click advertising can be the most cost-effective form of online advertising, offering huge returns on investment and good opportunities to build your brand. The ads are placed to the top and side of natural search results and you only pay when someone clicks through to your site.
Pay Per Click advertising is a critical success factor for any website that needs to attract suitable web visitors. Our PPC Advertising services deliver strong Search Engine positions and many qualified web visitors each month, all of whom will have found your Search Engine listing or ad by searching for relevant words and phrases.
If done correctly, your site will receive good, quality traffic which is interested in your product and/or services.
For more information please get in touch with us by calling 0845 868 9380 and we will be happy to chat to you and offer you a customized solution.
