What is SEO/Search Engine Optimisation?

There are over 21 billion web pages fighting tooth and claw for the best search position. There are billions of other pages not even listed in any search engine. Let's hope they like the obscurity.

It's now accepted that search engine marketing shouldn't be taken lightly. Effective search engine marketing for major brands is a complex affair and it needs to be handled by experienced professionals.

To make it simple, SEO is a process of making your web pages relevant for particular key term or set of key terms for search engines and in turn making them useful for the visitors coming to your website.

Why do I need SEO for my site?
Well if you want more traffic to the website, the site getting found by the target audience you are looking for, search engine optimisation becomes crucial. Approximately 80% of internet traffic goes through the search engines (Google, Yahoo, MSN etc), so to be cost effective you need to put your efforts into ranking highly with these top search engines first! A recent report* revealed that a staggering 90% of search engine users click on a website within the first 3 pages of results, and 62% on the first page.

SO if you want your website to be found within those initial pages a great effort needs to go in optimising the web pages.

What are the benefits of SEO?

Your website will be found
Your website will be more usable

A website that's optimised for search engines is also optimised for users too. Some of the most basic aspects of search engine optimisation are:

Finding words and phrases that Internet users are looking for
Placing these important words and phrases in prominent places on each page (page title, headings, link text)
Writing efficient HTML code that search engines can easily sift through
Providing great content that other website's will want to link to

These will all help your website increase its usability too! Remember, there are many web usability benefits too.

The traffic to the website increases helping to achieve your goals .
To achieve these benefits and all other please join our Internet sales Programme.

For more information, visit our Internet Sales Programme section.

Solving the puzzle of internet retail

What is SEO/Search Engine Optimisation?

Solving the puzzle
of internet retail