What is SEO (Search Engine Optimisation)?

There are over 21 billion web pages fighting tooth and claw for the best search position. There are billions of other pages not even listed in any Search Engine. Let's hope they like the obscurity.

It's now accepted that Search Engine marketing shouldn't be taken lightly. Effective Search Engine marketing for major brands is a complex affair and it needs to be handled by experienced professionals.

To make it simple, SEO is a process of making your web pages relevant for a particular key term or set of key terms for Search Engines and in turn making them useful for the visitors coming to your website.

Why do I need SEO for my site?
Search Engine Optimisation is crucial if you want to generate more traffic to your website by getting it found by your target audience. Approximately 80% of Internet traffic goes through the Search Engines like Google, Yahoo and MSN, so to be cost effective you need to first put effort into ranking highly with them. A recent report* revealed that a staggering 90% of Search Engine users click on a website within the first three pages of results, and 62% from the first page.

SO if you want your site to appear within those initial pages great effort needs to go into optimising the web pages.

What are the benefits of SEO?

Your website will be found
Your website will be more usable

A website that's optimised for Search Engines is also optimised for users too. Some of the most basic aspects of Search Engine optimisation are:

Finding words and phrases that Internet users are looking for
Placing these important words and phrases in prominent places on each page (page title, headings, link text)
Writing efficient HTML code that Search Engines can easily sift through
Providing great content that other websites will want to link to

These will all help your website increase its visibility as well as usability. Remember, there are many benefits to web usability too.

Traffic to the website will increase helping you to achieve your goals
To achieve these benefits and more, join our Internet Sales Programme

For more information visit our Internet Sales Programme section.

The Ecommerce Experts

What is SEO (Search Engine Optimisation)?