Web Statistics: Why they are important?
Your website is like your your shop only difference being in the shop you are there to see your customers, what are they doing, what is interesting them etc.
At times you can and help them as well.
But when it comes to a website, you are not physically there and you cannot see your potential clients.
This is where the Web Statistics come into picture.
They can tell you a lot about
- The Visitors
- Where they are coming from
- What Keywords they used to find your site
- Referring Sites and many other statistics
There are lots of tools available in the market which you can use. Your Web Hosting company might provide you with Server Log Statistics as well.
Google analytics is one of the best tools available on the web these day and it is FREE.
Google analytics can give you more information on
- Where your visitors are coming from-This is helpful if you are trying to target a specific Geo location
- How much time they are spending on your website or a particular page
- What are the sites /Search engines that are sending traffic to your website-Useful when you want to see if any of your Paid Marketing activities are working or not
- Bounce rates - Shows if your visitors are leaving your pages instantly - You can then check if there is some improvement you can do to the pages with High Bounce rates
- Funnel Set up - You can set up funnels to track how your visitors travel through a particular action and see if they are dropping out at any stage - This is very useful for E-commerce site. You can improve your checkout process if you find that your customers are dropping out in any particular phase.
- There are many more features which you can use very effectively.
This service is included in our Silver ISP and Gold ISP packages or we can carry out this specific work for you.For more information please get in touch with us by calling on 0845 868 9380 so that we can discuss your requirements.
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