Hollie

teclan Announces Expansion to Public Relations Services Following CIPR Qualification

Helen Mackenzie achieves Professional Certificate from the Chartered Institute of Public Relations. Local Marketing and PR agency teclan is pleased to announce the addition of professional PR services following Marketing Coordinator Helen Mackenzie’s CIPR (Chartered Institute of Public Relations) qualification, which covers the planning principles of PR, media relation techniques, and how social media has …

teclan Announces Expansion to Public Relations Services Following CIPR Qualification Read More »

What is brand positioning and why should it matter to you?

Put simply, the space that you hold in the mind of your customers and what sets you apart from your competitors is your brand position. Apart from basic branding tools like your tagline or colour palette and typography, brand positioning covers how people think and feel about your brand.

What You’re Missing Out On If You’re Not Blogging Regularly

Keeping an up-to-date blog is a critical practice for any business or organisation in today’s hyper-competitive digital world. It doesn’t matter whether you’re a budding local business or a multinational corporation – you should still be blogging. More than just a strong foundation for all your marketing efforts, it’s also an enjoyable and inspiring platform …

What You’re Missing Out On If You’re Not Blogging Regularly Read More »

Little web design standards that have a big impact on conversions

When it comes to improving on-site conversions, strategic marketers know that design makes a big difference – yet building a high-performing website is overlooked far too often. Regardless of whether design is your forte or not, organisations trying to compete in today’s digital world simply cannot afford to overlook it, regardless of sector. So here …

Little web design standards that have a big impact on conversions Read More »