Hollie, Author at Digital Marketing Experts

teclan Announces Expansion to Public Relations Services Following CIPR Qualification

Latest News, Public Relations / By Hollie

Helen Mackenzie achieves Professional Certificate from the Chartered Institute of Public Relations. Local Marketing and PR agency teclan is pleased to announce the addition of professional PR services following Marketing Coordinator Helen Mackenzie’s CIPR (Chartered Institute of Public Relations) qualification, which covers the planning principles of PR, media relation techniques, and how social media has …

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What is brand positioning and why should it matter to you?

Branding / By Hollie

Put simply, the space that you hold in the mind of your customers and what sets you apart from your competitors is your brand position. Apart from basic branding tools like your tagline or colour palette and typography, brand positioning covers how people think and feel about your brand.

Branding foundations: building a consistent brand that sells

Branding / By Hollie

About this event Are you losing out to the competition, or seeing a drop in sales? Your brand could be to blame… In this half-day workshop, complete with hands-on practical collaborative tasks, we will cover the basics of colour, visuals, typography, values, and core messaging (templates included) that you can use to build (or improve …

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The importance of branding for your eCommerce business

Design / By Hollie

There’s more to your online shop than just a digital catalogue. As your business scales and grows, your brand must follow suit if you want to remain profitable year-on-year. If your business was a person, your brand is your personality, and that is how you are introducing yourself to new people and building a solid …

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Little web design standards that have a big impact on conversions

Ecommerce web design, Latest News / By Hollie

When it comes to improving on-site conversions, strategic marketers know that design makes a big difference – yet building a high-performing website is overlooked far too often. Regardless of whether design is your forte or not, organisations trying to compete in today’s digital world simply cannot afford to overlook it, regardless of sector. So here …

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