Author: Adrian Harvey


In their own words – capturing the passion of your customers with consumer generated video

It’s been predicted that video content will one day dominate the Internet, so businesses that can give their customers the opportunity to review their products by video are likely to benefit the most. The power that people have in influencing their peers is amplified with video testimonials, where possible future customers can see and hear… Read more »


Online Dispute Resolution increases consumer confidence

Online dispute resolution is a branch of dispute resolution which uses technology to facilitate the resolution of disputes between parties. It primarily involves negotiation, mediation or arbitration, or a combination of all three. The European Commission has created an ODR platform for disputes arising from online transactions, and the UK is obliged to appoint ODR… Read more »


Email Marketing Tips & Tricks Checklist.

  1) Get responsive! Click through rates on mobile phones increase when the design, layout and content are optimised for mobile use. If an email is more finger-friendly and usable on a smaller screen the recipient is more likely to click through. Just like when you optimise your website for use on mobile devices, the… Read more »


8 basic rules of writing to sell.

  Copywriting is the act of writing text for advertising or marketing purposes, the copy being written in such a way as to persuade someone to buy a product, or to influence them. While the advent of the Internet has expanded the range of copywriting requirements to include web content, adverts, emails, blogs, social media… Read more »


Do people realy notise bad speling?

They sure do. We originally ran a version of this Blog in 2010, but things don’t seem to have gotten any better. The common belief is that a few spelling errors or typos on a website are to be expected. But why should that be, with the many spell-check programmes freely available? And does it… Read more »