Author: Fergus

As the Managing Director of teclan ltd Fergus has been identifying and exploring new and emerging opportunities in the ecommerce market for over 10 years.

Dec162014

SSL certificates are mandatory for Google Adwords, Google Shopping & Google Remarketing

Regular followers of teclan’s blog posts over the years will have previously noted our recommendation back in 2012 that Google required your checkout pages to be encrypted by an SSL certificate (golden padlock). Well the non-SSL website pigeons are now coming home to roost. We have now seen Google starting to enforce this policy by… Read more »

Nov252014

Does your business have your customers’ trust?

Why customer reviews and testimonials are so important. Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information? The best form of advertising is word of mouth! Why? Three main… Read more »

Nov132014

teclan ltd – A Living Wage Employer

On 1st November 2014 teclan ltd become the first business in Inverness, and the first digital company in the Highlands of Scotland to become an accredited Living Wage Employer. The Living Wage is an hourly rate set independently and updated annually, based on the cost of living in the UK. The Living Wage campaign has… Read more »

Sep162014

Are you making the most of available digital marketing channels?

So, does your online business do the following? Email marketing, Google Adwords, Bing Adwords, Google Shopping, Google remarketing, Facebook advertising, Facebook posts, Twitter updates, Pinterest boards, Polyvore sets, Sitemaps, SEO, link building, content marketing, blog writing, mobile/responsive designs, page speed optimisation, disavow bad link checking, competitor analysis, press releases, Amazon/eBay selling, e-commerce conversion rates etc?… Read more »

Apr102014

Windows XP support comes to an end.

If you are using Windows XP then, as of 8th April 2014, your computer will no longer be protected and security patched by Microsoft   Microsoft has ended the support and updates for its once flagship product. With the continued developments of the Windows 8 platform, coupled with the recent news that Microsoft is releasing… Read more »