From Jackie Hendry, More4Dogs.co.uk Handling my own Googlebase Feed was quite a learning curve for me, but once I had sussed what it is that Google wanted, it was pretty straightforward. The aim of a successful data feed is not to get any errors or warnings. To eliminate these make sure you have done the… Read more »
At teclan we frequently receive requests asking whether certain emails, phone calls and orders that many clients receive are real or potentially fraudulent. With this in mind we want to take this opportunity to remind our clients that fraudulent activity within the ecommerce world is common and that you should always be vigilant and on… Read more »
Do you use Google adwords and promote your phone number in the ad text, then read on, some interesting changes are coming in place in coming weeks.… Google Adwords Team are calling this “Click to Call Enhancements”. Basically if you promote your phone number in your Google adwords ad, it will become a clickable call… Read more »
Getting Started with Secure Payments One of the most important aspects of your online business is a reliable, secure link between the customer and the bank in the form of a secure payment gateway. A Payment Service Provider (PSP) will deal with the authorisation and security checks on your behalf to help prevent fraud. This… Read more »
Update Google Base Feed for Actinic If you are not already listing your products on Google Base then you are missing out on sales, however please note the rules for submissions to Google Base have recently been updated. Google base allows you to freely list your products in Google’s shopping search results. The Google base… Read more »
The V11 update has received lots of positive feedback from our customers. Here’s what the press think Actinic Business v11 (Extract from The Telegraph) This ecommerce software is an improvement on earlier versions and sophisticated enough to suit most online retailing needs So you’ve set up a decent website, but you want to sell things… Read more »
A good product page layout is absolutely essential in designing your ecommerce website, as it can make or break an ecommerce website. A good product layout will be simple in design and clearly show the buying area (buy button), as well as this the information must be laid out clearly with a very clear image… Read more »
We often recommend email marketing to our clients and customers. It is often touted as the most cost effective way to market to your customer base to grow your online sales. To demonstrate this we undertook a recent survey from a sample* of our customers which yielded some powerful and interesting statistical results. Over 65%… Read more »
From last couple of years, the Social Media is becoming more and more prominent in the marketing mix. There are many social media sites and it can make one feel overwhelmed. There are some which have more power than others, Twitter being one of them. Twitter is becoming a very effective platform for getting engaged… Read more »
Selling online potentially opens your business to a global market as well as your local, regional or country specific market. With such a massive increase in potential customers the voracious competition also expands and increases with equal ferocity. How can you ensure your products reach the largest audience possible? Submitting your products to Google Base… Read more »
