Author: Helen MacKenzie

Jun252021

Million Steps for Mikey’s Line 2021

Welcome To The teclan Million Steps for Mikey’s Line Challenge 2021 Page 2020 was a tough year, with many people travelling as little as possible, to limit the spread of Covid-19. This meant being cooped up in relatively small spaces, perhaps with a lack of fresh air and exercise. As we care about our clients… Read more »

Jun172021

Marketing Trends in a Post-Covid World

Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns?  Our Relationship With Social Media Facebook is still top among social media… Read more »

Jun152021

Are you maximising Facebook’s potential?

In 2021, we are certainly living in a digital age. Many people have recently found themselves reliant on the internet to stay in touch with their loved ones, while businesses have had to increase their online presence and functionality while brick and mortar stores were closed. Despite this, telephone calls to drive sales and leads… Read more »

May262021

Are you analysing the correct PPC metrics?

To really understand your customers, it is important to continuously analyse any and all online marketing data. While it is excellent to see positive results, it is also crucial to understand why customers may not be converting after reaching your website via a pay per click (PPC) ad. There are a number of online tracking… Read more »

Mar252021

Reach Your Customers With Responsive Search Ads

Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is… Read more »

Feb112021

Google Introduces Lead Form Extensions

Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad.  Image Source Google ad extensions provide users with… Read more »