Author: Prachi

Prachi is a graduate of Mumbai University and has been part of the teclan team for over ten years. As a Google Certified Partner she has a wealth of experience in all areas of SEO, PPC and Google Analytics.

Jan222018

On the go with Mobile SEO

People searching the Internet on their mobile device is rapidly increasing; and as mobile searches are growing faster, so does the endless discussion about how mobile searches have now taken over desktop searches. It must make you wonder if you should adapt or utilise a different strategy for your SEO. This has become even more… Read more »

Jan222018

New Google Search Console

New Google Search Console. It’s finally here! The new Google Search Console has a better and clean interface and brilliant functionality; a huge amount of data has been built from scratch and according to Google they have started the global roll out to sites already set up with Google Search Console. The beta version has… Read more »

Nov172017

Migrating to HTTPS from HTTP: Top Tips for a successful migration. Don’t lose out on your SEO!

Here is a quick recap of what HTTP protocol is and why sites should use it? What is HTTPS? HTTPS is being used for communication over Hypertext Transfer Protocol (HTTP) with an ‘S’ at the end that stands for ‘Secure.’ Adopting HTTPS, you provide your users with three key layers of protection: Authentication – provides a guarantee… Read more »

Nov172017

Altering Google search results for the region you need.

Google searches now show results specifically from the region you are in. When performing Search Engine Optimisation I often use the various Google country Top Level Domains for searching. For example, if I want to search how a site is performing in Australia,  I will use google.au; for New Zealand I will use google.co.nz and… Read more »

May292017

Protect your blog or forum from user-generated spam

On 27th January 2017 Google made a very important announcement on how to protect your site from user-generated spam. This was another step showing that they are committed to providing quality search results and that they are also prepared to help genuine websites be a part of the quality results. What is user-generated spam? We… Read more »

Dec142016

Google Analytics

If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But how do you know if… Read more »

Nov92016

Google is now indexing the mobile pages of websites

In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »