Author: Richard

Richard has worked in the retail and telecommunications sector for over
ten years and during this time won numerous awards for project management and customer service. He is also a Google Certified Partner and a Bing Accredited Professional.

Jan312017

Google Standard Text Ads No More

From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in… Read more »

Nov292016

Chat with Google My Business

Google are trialling a new chat feature using Google My Business. This feature will allow you to chat direct to your customers through the My Business listing within the search results. The message can be configured to go to you via an SMS number or via Google Allo. No date has yet been given for… Read more »

Oct202016

Text Message Google Ad Extension

Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can use up to 100 characters… Read more »

Sep292016

Structured Snippets Rolling Out for Bing Ads

Structured Snippet extensions is the latest addition to Bing Ads and is rolling out over the next few weeks. This is another Google text ad function that has been adopted by Bing.  Structured Snippets appear as an option when adding an ad extension. They enable you to highlight specific aspects of your products and services… Read more »

Sep132016

Link Facebook Ads to Messenger

Facebook has announced that Facebook Ads will be able to use Facebook Messenger as a destination. Once the Ad is clicked Messenger will be opened with a copy of your Ad and an opening configurable message. On first glance this looks like a balance between traditional paid social advertising with online chat and could be a… Read more »

Aug252016

Enhanced CPC comes to Bing Ads

As Bing Ads continue to grow, features that have been standard in Google have gradually been added to Bing over time. Enhanced CPC (cost per click) is the latest addition, this feature is an automated bidding option that helps to maximise your conversions, using the historical conversion data in your campaign. When enabled, your bids will… Read more »

Aug242016

Google to penalise websites that use intrusive pop-up adverts

Interstitials are ads that appear while a chosen website or page is downloading (generally known as pop-up ads), and like other types of advertising on the web, they can often be misused. As you may already know Google rewards websites that have good, relevant content which helps towards your organic rankings. That content still gets… Read more »

Jul282016

Discover TrueView discovery ads

To win over YouTube users selecting which video to watch, Google built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to help users discover ad brand content.               Google have now changed the name – and more! They’re supercharging TrueView discovery ads with more… Read more »

Jul282016

Goodbye to Converted Clicks

AdWords introduced conversion tracking in 2001 to measure what happens after someone clicks on your ad. The ability to know whether or not people finished an action on your site meant that you could determine which keywords, ads and campaigns were the most effective for you.         The original conversion measurement metric… Read more »