We are living in uncertain times and while we may not know how the situation will develop, we do know that we want to continue to help businesses throughout this period. The Internet is now, more than ever, the gateway to communication and services. As circumstances continue to develop, it is essential that businesses stay… Read more »
Facebook have made it clear that in 2020 their focus will be transparency for users. To do this, they have started implementing strategies which allow users more control over what they see in their newsfeed, and Facebook have collected data by surveying users in order to gather opinions. They have even enabled a button to… Read more »
Google recently notified advertisers that standard Shopping campaigns will soon be rolled out to Gmail users. According to Google, these Shopping Ads will begin to appear on Gmail commencing the week of March 4th this year. This roll-out includes both Showcase Shopping Ads and Product Shopping Ads. With the implementation of this ad spot, data… Read more »
If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented… Read more »
For the first time ever, Gmail has overtaken Apple iPhone email client software to become the most popular email client. Apple has been dominating this spot for a good while now, especially since mobile views have been overtaking PC/Desktop views year on year. For now, this indicates that Apple and Android users alike are manually… Read more »
This year marks a key milestone for Inverness-based digital marketing experts teclan as the business celebrates its 20th anniversary. As part of its 2019 celebrations, teclan will be exhibiting at Highland Spotlight for the first time this year. Founded in 1999 – when digital marketing was barely in its infancy – teclan was ahead of… Read more »
Tips on how to improve conversion rates and convert more website traffic into website sales. teclan has been helping online merchants achieve sales, growth and measurable results for over 20 years. Working across multiple platforms and a variety of sectors, our expertise has yielded some amazing results, and we’d like to share some of those… Read more »
Broken links on a site and their impact on SEO Broken links on a website are links that no longer work and result in an Error 404 response. There are two reason why links become broken. Internal broken links These are links within the website which are no longer being found or return a 404… Read more »
It has been a few months now since Google began rolling out their new Search Console. Initially there were only a couple of features that were introduced, such as Index Coverage Report (very useful for crawling and indexing related issues and resolutions), and the Performance Report, which has 16 months of data – which was… Read more »
Green Secure messages and padlocks are on their way out in the Google Chrome Web Browser, but it is more important than ever to have an SSL and here’s why… Chrome 69 is rolling out now and you may have already received the update. This version brings with it not only a new design but… Read more »
