Category: Digital Marketing

Apr172020

Marketing vs COVID-19

In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first… Read more »

Apr142020

What is your Return on Investment (ROI)?

Revenue, Return on Investment

Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online… Read more »

Mar242020

We Are Here To Help

We are living in uncertain times and while we may not know how the situation will develop, we do know that we want to continue to help businesses throughout this period. The Internet is now, more than ever, the gateway to communication and services. As circumstances continue to develop, it is essential that businesses stay… Read more »

Feb182020

Google’s new look for Paid & Organic Search results on your desktop

If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented… Read more »

Nov212019

Can you guess the world’s most popular email client?

For the first time ever, Gmail has overtaken Apple iPhone email client software to become the most popular email client. Apple has been dominating this spot for a good while now, especially since mobile views have been overtaking PC/Desktop views year on year. For now, this indicates that Apple and Android users alike are manually… Read more »

Aug142019

Are you getting clicks, but no conversions?

Tips on how to improve conversion rates and convert more website traffic into website sales. teclan has been helping online merchants achieve sales, growth and measurable results for over 20 years. Working across multiple platforms and a variety of sectors, our expertise has yielded some amazing results, and we’d like to share some of those… Read more »