The latest on Meta descriptions from the Google Webmaster Central Blog can be read here: Importance of content and meta descriptions, DMOZ, NOODP Tag. At teclan we have always recommended to our Digital Marketing clients they have good content on a web page and have optimised Meta descriptions for that page. Google’s latest Blog post… Read more »
On 27th January 2017 Google made a very important announcement on how to protect your site from user-generated spam. This was another step showing that they are committed to providing quality search results and that they are also prepared to help genuine websites be a part of the quality results. What is user-generated spam? We… Read more »
It has been almost six months since we first wrote about Google’s Mobile-First indexing. Google is now indexing the mobile pages of websites There has been a lot of discussion and a lot of buzz around what it actually means. This post will give you a quick overview of what the update entails, as well… Read more »
Here is an edited version of the keynote speech delivered by our managing director, Fergus Weir, at the HelloDigital2017 event on 20th Feb 2017.
From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in… Read more »
If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But how do you know if… Read more »
Google are trialling a new chat feature using Google My Business. This feature will allow you to chat direct to your customers through the My Business listing within the search results. The message can be configured to go to you via an SMS number or via Google Allo. No date has yet been given for… Read more »
In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »
Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can use up to 100 characters… Read more »
Structured Snippet extensions is the latest addition to Bing Ads and is rolling out over the next few weeks. This is another Google text ad function that has been adopted by Bing. Structured Snippets appear as an option when adding an ad extension. They enable you to highlight specific aspects of your products and services… Read more »
