with Inverness based teclan ltd is a UK Digital Marketing agency, with a proven track record in delivering great returns on marketing investment. In short, we help to reduce your costs and increase your sales with our “digital win-win” approach. Our team have high levels of expertise across a wide range of Digital Marketing solutions… Read more »
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first… Read more »
Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online… Read more »
We are living in uncertain times and while we may not know how the situation will develop, we do know that we want to continue to help businesses throughout this period. The Internet is now, more than ever, the gateway to communication and services. As circumstances continue to develop, it is essential that businesses stay… Read more »
Facebook have made it clear that in 2020 their focus will be transparency for users. To do this, they have started implementing strategies which allow users more control over what they see in their newsfeed, and Facebook have collected data by surveying users in order to gather opinions. They have even enabled a button to… Read more »
Google recently notified advertisers that standard Shopping campaigns will soon be rolled out to Gmail users. According to Google, these Shopping Ads will begin to appear on Gmail commencing the week of March 4th this year. This roll-out includes both Showcase Shopping Ads and Product Shopping Ads. With the implementation of this ad spot, data… Read more »
If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented… Read more »
For the first time ever, Gmail has overtaken Apple iPhone email client software to become the most popular email client. Apple has been dominating this spot for a good while now, especially since mobile views have been overtaking PC/Desktop views year on year. For now, this indicates that Apple and Android users alike are manually… Read more »
This year marks a key milestone for Inverness-based digital marketing experts teclan as the business celebrates its 20th anniversary. As part of its 2019 celebrations, teclan will be exhibiting at Highland Spotlight for the first time this year. Founded in 1999 – when digital marketing was barely in its infancy – teclan was ahead of… Read more »
Tips on how to improve conversion rates and convert more website traffic into website sales. teclan has been helping online merchants achieve sales, growth and measurable results for over 20 years. Working across multiple platforms and a variety of sectors, our expertise has yielded some amazing results, and we’d like to share some of those… Read more »
