Category: Digital Marketing

Apr112018

Marketing under GDPR

From 25th May 2018 new rules will be in place under the General Data Protection Regulation (GDPR) which expand on the current data protection laws we have today. Most processing of personal data by organisations will have to comply with GDPR by this date. The purpose of these new rules is to ensure that companies… Read more »

Apr112018

Responsive sites will perform better – Google Mobile-first Indexing rolling out now!

Almost exactly a year ago we wrote about Google’s Mobile-first Indexing. Last week, Google announced that after a year and half of testing, they are now ready to roll out the Mobile-first Indexing algorithm. What is it and why is it being released? Google’s crawling, indexing and ranking systems typically look at the desktop version… Read more »

Jan222018

On the go with Mobile SEO

People searching the Internet on their mobile device is rapidly increasing; and as mobile searches are growing faster, so does the endless discussion about how mobile searches have now taken over desktop searches. It must make you wonder if you should adapt or utilise a different strategy for your SEO. This has become even more… Read more »

Jan222018

New Google Search Console

New Google Search Console. It’s finally here! The new Google Search Console has a better and clean interface and brilliant functionality; a huge amount of data has been built from scratch and according to Google they have started the global roll out to sites already set up with Google Search Console. The beta version has… Read more »

Nov172017

Migrating to HTTPS from HTTP: Top Tips for a successful migration. Don’t lose out on your SEO!

Here is a quick recap of what HTTP protocol is and why sites should use it? What is HTTPS? HTTPS is being used for communication over Hypertext Transfer Protocol (HTTP) with an ‘S’ at the end that stands for ‘Secure.’ Adopting HTTPS, you provide your users with three key layers of protection: Authentication – provides a guarantee… Read more »

Nov172017

Altering Google search results for the region you need.

Google searches now show results specifically from the region you are in. When performing Search Engine Optimisation I often use the various Google country Top Level Domains for searching. For example, if I want to search how a site is performing in Australia,  I will use google.au; for New Zealand I will use google.co.nz and… Read more »