Category: Digital Marketing

Nov252013

Only 5 days until Black Friday – are you ready?

Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend… Read more »

Oct312013

Are Google Product Listing Ads better than Adwords?

Are Google Product Listing Ads better than Adwords? If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply… Read more »

Jan112013

Google Shopping – Google Base stops being entirely free!

Froogle, then Google Base and now Google Ad Listing in Google Shopping? First it was free, and now we have to pay? What’s going on? As you may or may not be aware lurking within Google’s every expanding empire, under the “Shopping” link in the main Google search pages, lies a valuable resource for all… Read more »

Filed under: SEO

May42012

Google Penguin Update

After Panda update and subsequent panda releases, Google have released a new update called a Penguin Update. Below is the post from Google: Source- Google Inside Search blog (http://insidesearch.blogspot.co.uk/) “….Google has said before that search engine optimization, or SEO, can be positive and constructive—and we’re not the only ones. Effective search engine optimization can make… Read more »

Sep102010

Google game change presents an opportunity for the best prepared

Google have just launched “Google Instant”, a new predictive method of finding search results. Currently this is only available on the google.com domain or on other domains e.g. google.co.uk whilst logged into your Google account. Usually when Google make a change people tend to hold onto the desk fearing another “Florida update” (the now almost… Read more »