Category: Digital Marketing


Achieving Google Compliance for Adwords and Google Shopping

With the launch of “Shopping Campaigns” from Google,  you will also need to know that the new Google functionality enforces new compliance conditions which affect your website. Previously Google checked specific feeds and product landing pages for quality and data integrity. This checking has been extended to include additional information requirements on your site. We… Read more »


Important dates for your diary

With Christmas and the New Year fast approaching, now is the perfect time to start thinking about your upcoming promotions and marketing ideas for next year.  We all know people tighten their belts after Christmas and will spend less than the preceding months.  This is why it is more important than ever to focus on… Read more »


Only 5 days until Black Friday – are you ready?

Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend… Read more »


Are Google Product Listing Ads better than Adwords?

Are Google Product Listing Ads better than Adwords? If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply… Read more »


Google Shopping – Google Base stops being entirely free!

Froogle, then Google Base and now Google Ad Listing in Google Shopping? First it was free, and now we have to pay? What’s going on? As you may or may not be aware lurking within Google’s every expanding empire, under the “Shopping” link in the main Google search pages, lies a valuable resource for all… Read more »

Filed under: SEO


Google Penguin Update

After Panda update and subsequent panda releases, Google have released a new update called a Penguin Update. Below is the post from Google: Source- Google Inside Search blog ( “….Google has said before that search engine optimization, or SEO, can be positive and constructive—and we’re not the only ones. Effective search engine optimization can make… Read more »