Category: Digital Marketing


In their own words – capturing the passion of your customers with consumer generated video

It’s been predicted that video content will one day dominate the Internet, so businesses that can give their customers the opportunity to review their products by video are likely to benefit the most. The power that people have in influencing their peers is amplified with video testimonials, where possible future customers can see and hear… Read more »


The rise of conversational queries

Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »


AOL search traffic is now powered by Bing!

On 1st January 2016, Bing became AOL’s Internet search provider, providing ads and algorithmic search results to AOL’s properties worldwide that have the capability of web search, exclusively in the US, UK, Canada and Australia. This is great news for businesses currently advertising on Bing and another reason for new comers to get on board.… Read more »


This penguin can make you dance!

Google Penguin 4.0 – real-time update Google has been rolling out several algorithms to make sure that the results they produce for their users are genuine, accurate, really useful and spam free. We have discussed previous Google updates in other blog posts, but the entire SEO community is discussing and waiting in anticipation the arrival… Read more »

Filed under: SEO


Time for a Christmas clean of your website’s backlink profile

  Previously penalised websites may be banned forever from Google results if they’re found to be violating Google guidelines. The Google Webmaster Blog released a post recently (, where they mentioned that if a website previously penalised for bad or spammy linking practices is found to be violating the Google Webmaster Guidelines again, it might… Read more »

Filed under: SEO