To win over YouTube users selecting which video to watch, Google built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to help users discover ad brand content. Google have now changed the name – and more! They’re supercharging TrueView discovery ads with more relevant ads on search results pages, and… Read more »
AdWords introduced conversion tracking in 2001 to measure what happens after someone clicks on your ad. The ability to know whether or not people finished an action on your site meant that you could determine which keywords, ads and campaigns were the most effective for you. The original conversion measurement metric was very basic –… Read more »
Some of the big changes announced at the Google Summit in May have now gone live. Google announced a completely new ad platform to help consumers and marketers succeed in the mobile-first world, including expanded text ads which are now rolling out in AdWords to advertisers around the world. Google earlier removed right-hand side ads… Read more »
People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads. To further improve this service, Google are introducing two new features: Companion banner: Google are adding a new interactive… Read more »
Shopping truly went global in the 21st century. To make shopping more efficient for buyers and sellers alike, Google are currently testing a tool to perform currency conversions in Australia, Switzerland, Canada and the UK. This feature will allow you to convert the currency in your product data locally, making your ads more understandable to… Read more »
Google have always been focused on helping people find the exact product they’re looking for when they already have a good sense of what it is they want. But over 40% of shopping related Google searches are made in broad terms like “men’s sport clothing” or “outdoor patio furniture.” For these less defined searches, what… Read more »
Whatever they’re looking to buy, people want to know what their options are and how much they cost before making a decision. That’s why Google AdWords are introducing price extensions; additional information that appears on your mobile text ads, showcasing your products and services, and how much they cost. Price extensions provide valuable information to… Read more »
Hot on the trail of merchants being required to update their barcodes due to last month’s GTIN Enforcement another set of changes have been announced by Google. This update mainly focuses on clothing retailers. The general consensus is that this will be to make way for improved filtering within Google Shopping search results and possibly… Read more »
The Google Performance Summit focused on mobile and locations; while discussing the future of Google AdWords. We have put together some of the highlights and will be talking more about them in the coming weeks. New AdWords interface Google introduced a new sleeker looking AdWords interface, which has been built from the ground up rather than… Read more »
There are some obvious words that Google does not like to see appearing in products within Google Shopping, for example swear words and drugs. However sometimes legitimate products can contain key words that get flagged up simply because they may have a double meaning or other, less savoury connotation. Either way they will get… Read more »
