Category: Digital Marketing

Jul242015

Email Marketing Tips & Tricks Checklist.

  1) Get responsive! Click through rates on mobile phones increase when the design, layout and content are optimised for mobile use. If an email is more finger-friendly and usable on a smaller screen the recipient is more likely to click through. Just like when you optimise your website for use on mobile devices, the… Read more »

Jun162015

A Few Things You May Not Know About Bing!

  Many people are sceptical about the value of Bing as a viable revenue generating digital channel. But momentum is gaining in the UK and at teclan we have seen great results through Bing in recent months. Here are some reasons why you should take Bing more seriously! –  In May 2015 teclan found their… Read more »

May222015

Mobilegeddon – was it for real?

  So, the 21st of April came and went. The much-hyped algorithm update from Google that affects the organic rankings of non-responsive website designs was rolled out across the internet… or was it? Mobilegeddon crashed upon us all engulfing us in a wave of fear over disastrous search engine ranking losses, and we’ve been since… Read more »

Mar232015

“Mobilegeddon” is coming for your website!

Google announces date for mobile friendly algorithm update – 21st April 2015. Mark the date in your calendar. The countdown has begun! Google recently announced that from the 21st April 2015 they will “be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will… Read more »

Mar202015

8 basic rules of writing to sell.

  Copywriting is the act of writing text for advertising or marketing purposes, the copy being written in such a way as to persuade someone to buy a product, or to influence them. While the advent of the Internet has expanded the range of copywriting requirements to include web content, adverts, emails, blogs, social media… Read more »