Category: Digital Marketing

Dec102015

This penguin can make you dance!

Google Penguin 4.0 – real-time update Google has been rolling out several algorithms to make sure that the results they produce for their users are genuine, accurate, really useful and spam free. We have discussed previous Google updates in other blog posts, but the entire SEO community is discussing and waiting in anticipation the arrival… Read more »

Filed under: SEO

Sep252015

Time for a Christmas clean of your website’s backlink profile

  Previously penalised websites may be banned forever from Google results if they’re found to be violating Google guidelines. The Google Webmaster Blog released a post recently (http://googlewebmastercentral.blogspot.co.uk/), where they mentioned that if a website previously penalised for bad or spammy linking practices is found to be violating the Google Webmaster Guidelines again, it might… Read more »

Filed under: SEO

Jul242015

Email Marketing Tips & Tricks Checklist.

  1) Get responsive! Click through rates on mobile phones increase when the design, layout and content are optimised for mobile use. If an email is more finger-friendly and usable on a smaller screen the recipient is more likely to click through. Just like when you optimise your website for use on mobile devices, the… Read more »