The update for Google Penguin was supposed to be released last year but it was eventually postponed. Over the past week or so, SEOs reported ranking changes in certain niches and there was a lot of speculation on whether it was finally the long-awaited Penguin update. Google has since confirmed that there was indeed an… Read more »
Category: Digital Marketing
Jan182016
In their own words – capturing the passion of your customers with consumer generated video
It’s been predicted that video content will one day dominate the Internet, so businesses that can give their customers the opportunity to review their products by video are likely to benefit the most. The power that people have in influencing their peers is amplified with video testimonials, where possible future customers can see and hear… Read more »
Jan72016
The rise of conversational queries
Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »
Jan62016
AOL search traffic is now powered by Bing!
On 1st January 2016, Bing became AOL’s Internet search provider, providing ads and algorithmic search results to AOL’s properties worldwide that have the capability of web search, exclusively in the US, UK, Canada and Australia. This is great news for businesses currently advertising on Bing and another reason for new comers to get on board.… Read more »
Dec102015
This penguin can make you dance!
Google Penguin 4.0 – real-time update Google has been rolling out several algorithms to make sure that the results they produce for their users are genuine, accurate, really useful and spam free. We have discussed previous Google updates in other blog posts, but the entire SEO community is discussing and waiting in anticipation the arrival… Read more »
Dec72015
Make it your New Year resolution to increase your Social Media interaction in 2016.
It goes without saying that being active on Social Media is an essential part of your marketing plan. But how can you reach your audience more effectively than your competitors? While creating quality content is a given, you also need to engage your audience. Here are a few free tips you might like to try… Read more »
Nov32015
Bing Product Ads
Bing Product Ads like Google Shopping Ads use your product information to display ads. If someone’s search query is relevant to your products your ad will show up. If you have seen Google Shopping ads before you’ll know what to expect: Rolled out in the US earlier this year Bing have now extended this service… Read more »
Sep252015
Time for a Christmas clean of your website’s backlink profile
Previously penalised websites may be banned forever from Google results if they’re found to be violating Google guidelines. The Google Webmaster Blog released a post recently (http://googlewebmastercentral.blogspot.co.uk/), where they mentioned that if a website previously penalised for bad or spammy linking practices is found to be violating the Google Webmaster Guidelines again, it might… Read more »
Aug242015
Google Chrome to drop Flash Ads.
Google Chrome will no longer show Flash Ads on desktop devices from 1st September 2015. There has been much publicity about alleged security flaws highlighted by both Google and Firefox over recent months. With both these high profile browsers moving away from Flash it is a good time to revalidate any Flash Ads you… Read more »
Aug242015
Put the jingle in the bells of your Christmas Search Engine Optimisation.
If I ask “Are you ready for Christmas?” most of you will say “It’s only August and you are talking about Christmas! Is it not too early?” No it is not. If you are reading this, chances are you are an online business owner. If your business reaches its peak during Christmas, now is… Read more »