Category: Digital Marketing

Mar92015

Do people realy notise bad speling?

They sure do. We originally ran a version of this Blog in 2010, but things don’t seem to have gotten any better. The common belief is that a few spelling errors or typos on a website are to be expected. But why should that be, with the many spell-check programmes freely available? And does it… Read more »

Jan192015

Trending: The growth of Digital Marketing.

  First used in the 1990s, the term ‘digital marketing’ has since evolved to encompass many different strands of online selling, growing more sophisticated during the first decade of the 21st century. The evolution of digital media and the proliferation of devices to access it have created many new avenues for the promotion of products… Read more »

Dec162014

SSL certificates are mandatory for Google Adwords, Google Shopping & Google Remarketing

Regular followers of teclan’s blog posts over the years will have previously noted our recommendation back in 2012 that Google required your checkout pages to be encrypted by an SSL certificate (golden padlock). Well the non-SSL website pigeons are now coming home to roost. We have now seen Google starting to enforce this policy by… Read more »

Nov252014

Does your business have your customers’ trust?

Why customer reviews and testimonials are so important. Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information? The best form of advertising is word of mouth! Why? Three main… Read more »

Oct172014

The Disavow Tool from Google – does it really work?

Google penalises websites that violate their Google Webmaster Policies. In other words, it does not like sites that have no content, duplicate content or thin content (Panda Updates) and the sites that previously used spam techniques for link building purposes (Penguin Updates). If you have used these methods, it is likely you will see your ranking being… Read more »

Filed under: SEO

Oct92014

Microdata for Google Shopping

As someone that has worked using Google Shopping for many years, for me, this is possibly the best change yet and a step in the right direction for a process that has caused much frustration in the past. Keeping a feed updated can be challenging, especially if you are running a website with thousands of… Read more »