Google have announced several updates to their Google Taxonomy which will directly affect Google Shopping. These updates will come into force on 15th September 2015. Google Product Taxonomy Update For those of you not familiar with the Google Taxonomy, it is a tree of categories which define where a product belongs and is used in… Read more »
Many people are sceptical about the value of Bing as a viable revenue generating digital channel. But momentum is gaining in the UK and at teclan we have seen great results through Bing in recent months. Here are some reasons why you should take Bing more seriously! – In May 2015 teclan found their… Read more »
Since March 2015, Google have been cleaning out AdWords accounts by removing ads that haven’t accrued impressions after more than 100 days. Later this year they intend to do the same with Ad Groups and Ad Campaigns that also don’t accrue impressions over 100 days. At the moment you can reactivate these ads, but… Read more »
So, the 21st of April came and went. The much-hyped algorithm update from Google that affects the organic rankings of non-responsive website designs was rolled out across the internet… or was it? Mobilegeddon crashed upon us all engulfing us in a wave of fear over disastrous search engine ranking losses, and we’ve been since… Read more »
Recently we have noticed a small increase in some clients’ Google Shopping accounts coming under threat of suspension due to the way their prices are displayed in the feed, on the site or on both. Google states “Google Shopping requires merchants to provide users with complete and correct tax information. The prices of the items… Read more »
You may have noticed the business reviews and ratings in Google search results before. It is where websites and businesses are reviewed by visitors, users and customers online with the respective ratings displayed as a series of gold stars, with the ability to click and view all of the good (and bad) reviews for… Read more »
Google announces date for mobile friendly algorithm update – 21st April 2015. Mark the date in your calendar. The countdown has begun! Google recently announced that from the 21st April 2015 they will “be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will… Read more »
Copywriting is the act of writing text for advertising or marketing purposes, the copy being written in such a way as to persuade someone to buy a product, or to influence them. While the advent of the Internet has expanded the range of copywriting requirements to include web content, adverts, emails, blogs, social media… Read more »
They sure do. We originally ran a version of this Blog in 2010, but things don’t seem to have gotten any better. The common belief is that a few spelling errors or typos on a website are to be expected. But why should that be, with the many spell-check programmes freely available? And does it… Read more »
Before we commence with any dire warnings and start scaring you about imminent Google ranking disasters let us first discuss some facts. A recent ComCore report shows that around 60% of all web traffic is from mobile devices. We have passed the tipping point now. Mobile traffic is now greater in volume than desktop… Read more »
