On 1st January 2016, Bing became AOL’s Internet search provider, providing ads and algorithmic search results to AOL’s properties worldwide that have the capability of web search, exclusively in the US, UK, Canada and Australia. This is great news for businesses currently advertising on Bing and another reason for new comers to get on board.… Read more »
Google Penguin 4.0 – real-time update Google has been rolling out several algorithms to make sure that the results they produce for their users are genuine, accurate, really useful and spam free. We have discussed previous Google updates in other blog posts, but the entire SEO community is discussing and waiting in anticipation the arrival… Read more »
It goes without saying that being active on Social Media is an essential part of your marketing plan. But how can you reach your audience more effectively than your competitors? While creating quality content is a given, you also need to engage your audience. Here are a few free tips you might like to try… Read more »
Bing Product Ads like Google Shopping Ads use your product information to display ads. If someone’s search query is relevant to your products your ad will show up. If you have seen Google Shopping ads before you’ll know what to expect: Rolled out in the US earlier this year Bing have now extended this service… Read more »
Previously penalised websites may be banned forever from Google results if they’re found to be violating Google guidelines. The Google Webmaster Blog released a post recently (http://googlewebmastercentral.blogspot.co.uk/), where they mentioned that if a website previously penalised for bad or spammy linking practices is found to be violating the Google Webmaster Guidelines again, it might… Read more »
Google Chrome will no longer show Flash Ads on desktop devices from 1st September 2015. There has been much publicity about alleged security flaws highlighted by both Google and Firefox over recent months. With both these high profile browsers moving away from Flash it is a good time to revalidate any Flash Ads you… Read more »
If I ask “Are you ready for Christmas?” most of you will say “It’s only August and you are talking about Christmas! Is it not too early?” No it is not. If you are reading this, chances are you are an online business owner. If your business reaches its peak during Christmas, now is… Read more »
On 30th September 2015 Google are retiring the promotional text messages in AdWords. Promotional text is used to highlight any special offers you may have or key selling points. They have been with us since before Google Shopping became a paid-for platform and currently appear in ads when you hover over them like in the… Read more »
Over the past week Google began rolling out yet another algorithm update, this time in the form of Google Panda 4.2. Google Panda is a Google algorithm that penalises websites that have duplicate and/or poor content. This roll-out will happen over several months and affect around 3% of organic search results. What does this… Read more »
1) Get responsive! Click through rates on mobile phones increase when the design, layout and content are optimised for mobile use. If an email is more finger-friendly and usable on a smaller screen the recipient is more likely to click through. Just like when you optimise your website for use on mobile devices, the… Read more »
