Category: Digital Marketing

Oct172014

The Disavow Tool from Google – does it really work?

Google penalises websites that violate their Google Webmaster Policies. In other words, it does not like sites that have no content, duplicate content or thin content (Panda Updates) and the sites that previously used spam techniques for link building purposes (Penguin Updates). If you have used these methods, it is likely you will see your ranking being… Read more »

Filed under: SEO

Oct92014

Microdata for Google Shopping

As someone that has worked using Google Shopping for many years, for me, this is possibly the best change yet and a step in the right direction for a process that has caused much frustration in the past. Keeping a feed updated can be challenging, especially if you are running a website with thousands of… Read more »

Sep232014

Instagram Advertising Rolling Out Over the UK

Much like Facebook’s advertising, Instagram is now introducing sponsored posts. The below is an example of what the Ads will look like and how they will appear. “We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging. If you see one… Read more »

Sep232014

Sustain your organic traffic by using a regularly updated blog

Content is still king! The SEO landscape has changed a lot since 2012 and Google has been working hard to ensure that the search results they provide their users are as clean as possible. As part of this drive, they have made a lot of changes to their algorithms, which unfortunately have adversely affected many… Read more »

Filed under: SEO

Sep162014

Are you making the most of available digital marketing channels?

So, does your online business do the following? Email marketing, Google Adwords, Bing Adwords, Google Shopping, Google remarketing, Facebook advertising, Facebook posts, Twitter updates, Pinterest boards, Polyvore sets, Sitemaps, SEO, link building, content marketing, blog writing, mobile/responsive designs, page speed optimisation, disavow bad link checking, competitor analysis, press releases, Amazon/eBay selling, e-commerce conversion rates etc?… Read more »

Sep112014

Google Shopping Shipping Changes

As I’ve mentioned in some of my recent blogs, Google likes to tinker with things, and in the past couple of weeks both the Google Merchant Centre and the Google Adwords interface have seen some cosmetic changes. Dig a bit deeper and you will see that the Merchant Centre now has far more advanced shipping… Read more »