First used in the 1990s, the term ‘digital marketing’ has since evolved to encompass many different strands of online selling, growing more sophisticated during the first decade of the 21st century. The evolution of digital media and the proliferation of devices to access it have created many new avenues for the promotion of products… Read more »
You may have received an email recently or read online or in the press about the recent POODLE SSL 3.0 vulnerability and are wondering what it is, and does it affect you. Should you be worried? What is POODLE? The POODLE attack (which stands for “Padding Oracle On Downgraded Legacy Encryption”) is a man-in-the-middle… Read more »
Regular followers of teclan’s blog posts over the years will have previously noted our recommendation back in 2012 that Google required your checkout pages to be encrypted by an SSL certificate (golden padlock). Well the non-SSL website pigeons are now coming home to roost. We have now seen Google starting to enforce this policy by… Read more »
Why customer reviews and testimonials are so important. Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information? The best form of advertising is word of mouth! Why? Three main… Read more »
Prachi looks at the latest Penguin update from Google and what it could mean for your website.
What is Big Data? A term that is being bandied about more frequently online these days is “Big Data.” Big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications. Whilst more and more information is being gathered and… Read more »
Google penalises websites that violate their Google Webmaster Policies. In other words, it does not like sites that have no content, duplicate content or thin content (Panda Updates) and the sites that previously used spam techniques for link building purposes (Penguin Updates). If you have used these methods, it is likely you will see your ranking being… Read more »
As someone that has worked using Google Shopping for many years, for me, this is possibly the best change yet and a step in the right direction for a process that has caused much frustration in the past. Keeping a feed updated can be challenging, especially if you are running a website with thousands of… Read more »
teclan Designer Rory takes a look at the increasing growth of mobile devices for reading email – is your business taking advantage?
Much like Facebook’s advertising, Instagram is now introducing sponsored posts. The below is an example of what the Ads will look like and how they will appear. “We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging. If you see one… Read more »