Structured Snippet extensions is the latest addition to Bing Ads and is rolling out over the next few weeks. This is another Google text ad function that has been adopted by Bing. Structured Snippets appear as an option when adding an ad extension. They enable you to highlight specific aspects of your products and services… Read more »
As Bing Ads continue to grow, features that have been standard in Google have gradually been added to Bing over time. Enhanced CPC (cost per click) is the latest addition, this feature is an automated bidding option that helps to maximise your conversions, using the historical conversion data in your campaign. When enabled, your bids will… Read more »
AdWords introduced conversion tracking in 2001 to measure what happens after someone clicks on your ad. The ability to know whether or not people finished an action on your site meant that you could determine which keywords, ads and campaigns were the most effective for you. The original conversion measurement metric was very basic –… Read more »
Some of the big changes announced at the Google Summit in May have now gone live. Google announced a completely new ad platform to help consumers and marketers succeed in the mobile-first world, including expanded text ads which are now rolling out in AdWords to advertisers around the world. Google earlier removed right-hand side ads… Read more »
People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads. To further improve this service, Google are introducing two new features: Companion banner: Google are adding a new interactive… Read more »
Shopping truly went global in the 21st century. To make shopping more efficient for buyers and sellers alike, Google are currently testing a tool to perform currency conversions in Australia, Switzerland, Canada and the UK. This feature will allow you to convert the currency in your product data locally, making your ads more understandable to… Read more »
Google have always been focused on helping people find the exact product they’re looking for when they already have a good sense of what it is they want. But over 40% of shopping related Google searches are made in broad terms like “men’s sport clothing” or “outdoor patio furniture.” For these less defined searches, what… Read more »
Whatever they’re looking to buy, people want to know what their options are and how much they cost before making a decision. That’s why Google AdWords are introducing price extensions; additional information that appears on your mobile text ads, showcasing your products and services, and how much they cost. Price extensions provide valuable information to… Read more »
Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being… Read more »
Richard takes a look at ways we have managed Adwords spend to reduce the cost of mobile display advertising that doesn’t convert.
