Category: SEO

Jul162020

£25,000 Back to Business Kick Start Fund

Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about non-essential offices being staffed again – and we are all breathing a huge sigh of relief………… or are we?   Or is it fair to say that the we are really concerned that the… Read more »

Jun162020

Is your business protected?

So, you have a beautiful website design, have sorted out your hosting and domain management and ensured your Digital Marketing is up to par. But what’s missing? Think Cyber security. Cyber security is just as important as all of these elements. Without it, your business could face serious repercussions and damage your customers’ trust. Don’t… Read more »

Apr172020

Marketing vs COVID-19

In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first… Read more »

Apr142020

What is your Return on Investment (ROI)?

Revenue, Return on Investment

Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online… Read more »

Feb182020

Google’s new look for Paid & Organic Search results on your desktop

If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented… Read more »

Sep242018

New Google Search Console

It has been a few months now since Google began rolling out their new Search Console. Initially there were only a couple of features that were introduced, such as Index Coverage Report (very useful for crawling and indexing related issues and resolutions), and the Performance Report, which has 16 months of data – which was… Read more »

Sep142018

Black is the new Green in Chrome

Green Secure messages and padlocks are on their way out in the Google Chrome Web Browser, but it is more important than ever to have an SSL and here’s why… Chrome 69 is rolling out now and you may have already received the update. This version brings with it not only a new design but… Read more »

Filed under: SEO

Sep42018

Google Medic Update

Last month Google fully rolled out a major global update called the Medic Update. Google rolls out several updates to their ranking algorithm each year and had confirmed in March 2018 that this update would be coming. “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may… Read more »

Filed under: SEO