Category: SEO

Nov172017

Migrating to HTTPS from HTTP: Top Tips for a successful migration. Don’t lose out on your SEO!

Here is a quick recap of what HTTP protocol is and why sites should use it? What is HTTPS? HTTPS is being used for communication over Hypertext Transfer Protocol (HTTP) with an ‘S’ at the end that stands for ‘Secure.’ Adopting HTTPS, you provide your users with three key layers of protection: Authentication – provides a guarantee… Read more »

Nov172017

Altering Google search results for the region you need.

Google searches now show results specifically from the region you are in. When performing Search Engine Optimisation I often use the various Google country Top Level Domains for searching. For example, if I want to search how a site is performing in Australia,  I will use google.au; for New Zealand I will use google.co.nz and… Read more »

Dec142016

Google Analytics

If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But how do you know if… Read more »

Nov92016

Google is now indexing the mobile pages of websites

In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »

Sep272016

Penguin 4.0 – Finally Released

Google has officially confirmed that the long-awaited Penguin 4.0 update is being rolled out. Webmasters and SEO professionals have been anxiously waiting for this for a long time – since December 2015. As with all Google search updates, it is sure to bring good news for some websites, and bad news for others. So what… Read more »