Here is a quick recap of what HTTP protocol is and why sites should use it? What is HTTPS? HTTPS is being used for communication over Hypertext Transfer Protocol (HTTP) with an ‘S’ at the end that stands for ‘Secure.’ Adopting HTTPS, you provide your users with three key layers of protection: Authentication – provides a guarantee… Read more »
Google searches now show results specifically from the region you are in. When performing Search Engine Optimisation I often use the various Google country Top Level Domains for searching. For example, if I want to search how a site is performing in Australia, I will use google.au; for New Zealand I will use google.co.nz and… Read more »
Google have announced that from October, the latest version of Chrome will flag an error up on any websites without an SSL that allow customers to input information such as search fields or newsletter subscriptions.
Page Speed has been one of the major ranking factors for quite a few months now and Google have just released a Mobile Page Speed Tool, packed with new features. If you aren’t focusing on speed, you should be.
The latest on Meta descriptions from the Google Webmaster Central Blog can be read here: Importance of content and meta descriptions, DMOZ, NOODP Tag. At teclan we have always recommended to our Digital Marketing clients they have good content on a web page and have optimised Meta descriptions for that page. Google’s latest Blog post… Read more »
It has been almost six months since we first wrote about Google’s Mobile-First indexing. Google is now indexing the mobile pages of websites There has been a lot of discussion and a lot of buzz around what it actually means. This post will give you a quick overview of what the update entails, as well… Read more »
If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But how do you know if… Read more »
In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »
Google has officially confirmed that the long-awaited Penguin 4.0 update is being rolled out. Webmasters and SEO professionals have been anxiously waiting for this for a long time – since December 2015. As with all Google search updates, it is sure to bring good news for some websites, and bad news for others. So what… Read more »
When MobileGeddon began rolling out in April 2015, Google started to favour the sites which were responsive or mobile optimised. Even before then, from November 2014, Google had officially started showing a ‘Mobile-friendly’ label tagged to websites which were mobile friendly. It told users and searchers that the site was optimised for use on mobiles,… Read more »