Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about non-essential offices being staffed again – and we are all breathing a huge sigh of relief………… or are we? Or is it fair to say that the we are really concerned that the… Read more »
Category: SEO
Jun162020
Is your business protected?
So, you have a beautiful website design, have sorted out your hosting and domain management and ensured your Digital Marketing is up to par. But what’s missing? Think Cyber security. Cyber security is just as important as all of these elements. Without it, your business could face serious repercussions and damage your customers’ trust. Don’t… Read more »
May252020
Digital Win-Win with teclan
with Inverness based teclan ltd is a UK Digital Marketing agency, with a proven track record in delivering great returns on marketing investment. In short, we help to reduce your costs and increase your sales with our “digital win-win” approach. Our team have high levels of expertise across a wide range of Digital Marketing solutions… Read more »
Apr172020
Marketing vs COVID-19

In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first… Read more »
Apr142020
What is your Return on Investment (ROI)?

Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online… Read more »
Feb182020
Google’s new look for Paid & Organic Search results on your desktop
If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented… Read more »
Oct222018
Broken links on a site – What it means for SEO
Broken links on a site and their impact on SEO Broken links on a website are links that no longer work and result in an Error 404 response. There are two reason why links become broken. Internal broken links These are links within the website which are no longer being found or return a 404… Read more »
Sep242018
New Google Search Console
It has been a few months now since Google began rolling out their new Search Console. Initially there were only a couple of features that were introduced, such as Index Coverage Report (very useful for crawling and indexing related issues and resolutions), and the Performance Report, which has 16 months of data – which was… Read more »
Sep142018
Black is the new Green in Chrome
Green Secure messages and padlocks are on their way out in the Google Chrome Web Browser, but it is more important than ever to have an SSL and here’s why… Chrome 69 is rolling out now and you may have already received the update. This version brings with it not only a new design but… Read more »
Sep42018
Google Medic Update
Last month Google fully rolled out a major global update called the Medic Update. Google rolls out several updates to their ranking algorithm each year and had confirmed in March 2018 that this update would be coming. “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may… Read more »