If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But how do you know if… Read more »
In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »
Google has officially confirmed that the long-awaited Penguin 4.0 update is being rolled out. Webmasters and SEO professionals have been anxiously waiting for this for a long time – since December 2015. As with all Google search updates, it is sure to bring good news for some websites, and bad news for others. So what… Read more »
When MobileGeddon began rolling out in April 2015, Google started to favour the sites which were responsive or mobile optimised. Even before then, from November 2014, Google had officially started showing a ‘Mobile-friendly’ label tagged to websites which were mobile friendly. It told users and searchers that the site was optimised for use on mobiles,… Read more »
Interstitials are ads that appear while a chosen website or page is downloading (generally known as pop-up ads), and like other types of advertising on the web, they can often be misused. As you may already know Google rewards websites that have good, relevant content which helps towards your organic rankings. That content still gets… Read more »
Google Search Console, previously known as Google Webmaster Tools, is a free service offered by Google to help site owners monitor, maintain their site’s performance and visibility in Google’s search index. There are many benefits of using the Search Console including: 1. It is free; providers usually charge for such in depth data 2. You… Read more »
Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »
Google Penguin 4.0 – real-time update Google has been rolling out several algorithms to make sure that the results they produce for their users are genuine, accurate, really useful and spam free. We have discussed previous Google updates in other blog posts, but the entire SEO community is discussing and waiting in anticipation the arrival… Read more »
Previously penalised websites may be banned forever from Google results if they’re found to be violating Google guidelines. The Google Webmaster Blog released a post recently (http://googlewebmastercentral.blogspot.co.uk/), where they mentioned that if a website previously penalised for bad or spammy linking practices is found to be violating the Google Webmaster Guidelines again, it might… Read more »
If I ask “Are you ready for Christmas?” most of you will say “It’s only August and you are talking about Christmas! Is it not too early?” No it is not. If you are reading this, chances are you are an online business owner. If your business reaches its peak during Christmas, now is… Read more »
