In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »
Category: SEO
Sep272016
Penguin 4.0 – Finally Released
Google has officially confirmed that the long-awaited Penguin 4.0 update is being rolled out. Webmasters and SEO professionals have been anxiously waiting for this for a long time – since December 2015. As with all Google search updates, it is sure to bring good news for some websites, and bad news for others. So what… Read more »
Sep202016
Google to drop the ‘Mobile-friendly’ label from search results
When MobileGeddon began rolling out in April 2015, Google started to favour the sites which were responsive or mobile optimised. Even before then, from November 2014, Google had officially started showing a ‘Mobile-friendly’ label tagged to websites which were mobile friendly. It told users and searchers that the site was optimised for use on mobiles,… Read more »
Aug242016
Google to penalise websites that use intrusive pop-up adverts
Interstitials are ads that appear while a chosen website or page is downloading (generally known as pop-up ads), and like other types of advertising on the web, they can often be misused. As you may already know Google rewards websites that have good, relevant content which helps towards your organic rankings. That content still gets… Read more »
Mar142016
Google Search Console – the free data source
Google Search Console, previously known as Google Webmaster Tools, is a free service offered by Google to help site owners monitor, maintain their site’s performance and visibility in Google’s search index. There are many benefits of using the Search Console including: 1. It is free; providers usually charge for such in depth data 2. You… Read more »
Jan72016
The rise of conversational queries
Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »
Dec102015
This penguin can make you dance!
Google Penguin 4.0 – real-time update Google has been rolling out several algorithms to make sure that the results they produce for their users are genuine, accurate, really useful and spam free. We have discussed previous Google updates in other blog posts, but the entire SEO community is discussing and waiting in anticipation the arrival… Read more »
Sep252015
Time for a Christmas clean of your website’s backlink profile
Previously penalised websites may be banned forever from Google results if they’re found to be violating Google guidelines. The Google Webmaster Blog released a post recently (http://googlewebmastercentral.blogspot.co.uk/), where they mentioned that if a website previously penalised for bad or spammy linking practices is found to be violating the Google Webmaster Guidelines again, it might… Read more »
Aug242015
Put the jingle in the bells of your Christmas Search Engine Optimisation.
If I ask “Are you ready for Christmas?” most of you will say “It’s only August and you are talking about Christmas! Is it not too early?” No it is not. If you are reading this, chances are you are an online business owner. If your business reaches its peak during Christmas, now is… Read more »
Jul242015
Poor web content attracts unwanted attention…from Google Panda
Over the past week Google began rolling out yet another algorithm update, this time in the form of Google Panda 4.2. Google Panda is a Google algorithm that penalises websites that have duplicate and/or poor content. This roll-out will happen over several months and affect around 3% of organic search results. What does this… Read more »