Over the past week Google began rolling out yet another algorithm update, this time in the form of Google Panda 4.2. Google Panda is a Google algorithm that penalises websites that have duplicate and/or poor content. This roll-out will happen over several months and affect around 3% of organic search results. What does this… Read more »
Google announces date for mobile friendly algorithm update – 21st April 2015. Mark the date in your calendar. The countdown has begun! Google recently announced that from the 21st April 2015 they will “be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will… Read more »
Before we commence with any dire warnings and start scaring you about imminent Google ranking disasters let us first discuss some facts. A recent ComCore report shows that around 60% of all web traffic is from mobile devices. We have passed the tipping point now. Mobile traffic is now greater in volume than desktop… Read more »
Prachi looks at the latest Penguin update from Google and what it could mean for your website.
Google penalises websites that violate their Google Webmaster Policies. In other words, it does not like sites that have no content, duplicate content or thin content (Panda Updates) and the sites that previously used spam techniques for link building purposes (Penguin Updates). If you have used these methods, it is likely you will see your ranking being… Read more »
Content is still king! The SEO landscape has changed a lot since 2012 and Google has been working hard to ensure that the search results they provide their users are as clean as possible. As part of this drive, they have made a lot of changes to their algorithms, which unfortunately have adversely affected many… Read more »
Having worked at the sharp end of developing e-commerce practices for over 15 years, I have witnessed the changing relationship Google, Bing, Yahoo et al have had with businesses trying to make a living selling goods online. Here’s a short tale giving some insight into what has happened, and more importantly, where things are going… Read more »
Froogle, then Google Base and now Google Ad Listing in Google Shopping? First it was free, and now we have to pay? What’s going on? As you may or may not be aware lurking within Google’s every expanding empire, under the “Shopping” link in the main Google search pages, lies a valuable resource for all… Read more »
After Panda update and subsequent panda releases, Google have released a new update called a Penguin Update. Below is the post from Google: Source- Google Inside Search blog (http://insidesearch.blogspot.co.uk/) “….Google has said before that search engine optimization, or SEO, can be positive and constructive—and we’re not the only ones. Effective search engine optimization can make… Read more »
Selling online potentially opens your business to a global market as well as your local, regional or country specific market. With such a massive increase in potential customers the voracious competition also expands and increases with equal ferocity. How can you ensure your products reach the largest audience possible?Submitting your products to Google Base is… Read more »
