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Across border Google Shopping

Currency conversionsShopping truly went global in the 21st century. To make shopping more efficient for buyers and sellers alike, Google are currently testing a tool to perform currency conversions in Australia, Switzerland, Canada and the UK.

This feature will allow you to convert the currency in your product data locally, making your ads more understandable to users in other countries, while allowing you to continue using your existing website and landing pages without change. For example, a UK shopper can see products sold by a US retailer, listed in British pounds. Google will be rolling out currency conversions more broadly over the coming weeks.

We will be keeping an eye on how this develops.

teclan are Google Partners; we work with our clients on Google Shopping Optimisation, Google Product Feed Management and Google pay per click ads. Contact us today onĀ  01463 898 043 to discover how we can grow your business!

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About Richard

Richard has worked in the retail and telecommunications sector for over
ten years and during this time won numerous awards for project management and customer service. He is also a Google Certified Partner and a Bing Accredited Professional.

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