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Are you maximising Facebook’s potential?

In 2021, we are certainly living in a digital age. Many people have recently found themselves reliant on the internet to stay in touch with their loved ones, while businesses have had to increase their online presence and functionality while brick and mortar stores were closed. Despite this, telephone calls to drive sales and leads do not seem to be disappearing. In fact, around 60% of customers say they prefer to call smaller businesses even if they can find most of what they need online. With this in mind, it is important for businesses to ensure they are maximising the potential of all their online advertising channels, including Facebook.

While Facebook advertising is a fantastic tool to direct website traffic and increase sale consideration from your prospective customers, it also has the potential to increase calls to your business. If you know that calls are an important aspect of your customer journey then you should be utilising Facebook’s ‘Click-To-Call’ ads targeting users on their mobile phones.

So, what is 'Click-To-Call'?

With general Facebook ads allowing call-to-actions (CTA) directing to a brand’s website, ‘Click-to-Call’ allows businesses to upload and integrate their phone number into an advert. Instead of the CTA stating ‘Learn More’ or similar, the ‘Click-To-Call’ CTA states ‘Call Now’.

When users click the ‘Call Now’ button, a dial pad pops up on their mobile screen, pre-populated with your business number. This gives potential customers the opportunity to contact you directly from the Facebook platform while scrolling through their newsfeed.

To ensure you’re reaching the correct potential customer, these ads can be targeted to specific audiences, just like any other Facebook ad. For example, you can reach users within a certain mile range of your business if you want to encourage in-person exchanges, or you can target a specific buyer-persona.

Don't forget call extensions!

With some Facebook ads, there is the ability to add a call extension. This means that within an ad in which there is a goal to increase website traffic or sales, a ‘Call Now’ button will also appear as part of the ad. Much like the ‘Call-To-Click’ ads (or a Google call extension), potential customers are able to call a company with one click. This makes it easier for users to get in touch with your business, and draws in more enquiries for you – a win-win!

There are a number of ways to increase your reach and revenue online. Our team of experts are always happy to help you increase your business presence and achieve your digital goals. Get in touch if you have any questions about maximising your potential on Facebook or if you’d like to reach more customers on a wider digital scale.