So you’ve set up an eCommerce website and you’re ready to start bringing in the results you’ve been envisioning. But how exactly do you drive conversions, and what do you need to do to boost your ROI (Return on Investment) online? Our team of Digital Marketing experts have created a list of their top tips!
Optimise Your Website
It goes without saying that these days people expect websites to function on their mobile phone. In fact, in January 2021, out of a total 4.6 billion internet users, 4.3 billion were browsing on their mobile phones. It is therefore vital that businesses ensure their website is responsive across a number of devices in order to enable leads and conversions.
Simply put, a responsive web design provides a visually appealing and functional experience across desktop computers, tablets, and mobile screens.
One website + one responsive design = multiple layouts across multiple devices.
There are two ways in which a responsive website will help your business:
1. Increase Traffic: Mobile-friendly websites score higher in Google search results because they serve all users.
2. Increase Engagement & Revenue: A better user experience will increase engagement and retention.
Turn Clicks Into Conversions
You can start to capitalise on people browsing for your products or services by making use of online paid advertising services. Online advertising allows you to show your ads to the right audience at the right time, while filtering out people who aren’t likely to convert. Online advertising also gives you the opportunity to reach potential customers across multiple devices. Additionally, you have the ability to better understand your audience by using analytical tools linked to services such as Google Ads, Bing Ads and Facebook Ads. Or, you can get the team of experts at teclan to do all of this, and more, for you!
There are a number of benefits of online paid marketing services. For example, some key benefits of using Google Ads include:
You can reach those mose likely to purchase your product or service. Choose where your ad is located and target audiences via keywords. Target based on various demographics and what devices audiences are using.
Paid markeing services, such as Google Ads, give you control over how you spend your money. You set the budget across ads, days and months. You’ll only pay when someone clicks your ad.
You will be able to see how many people click your ads and from those clicks how much revenue is made. You will also have access to other valuable data such as how much it costs you, on average, for advertising that leads to online purchases or leads.
Google Ads offers tools to manage and monitor accounts. While there are automation options available, you still have full control over ad content, campaign goals and costs. Our paid advertising team are experts in managing campaigns based on the results you want to achieve.
Search Engine Optimisation
Getting to #1 on Google is OK. Getting found for the RIGHT terms on Google is far more important. Search Engine Optimisation, or SEO, will help boost these results.
SEO is achieved through various tactics that collectively improve your website’s rank on Search Engine results pages. well-optimised website will rank well organically within search results for key phrases that are most important to your business. SEO is therefore crucial for your business to drive organic traffic and increase revenue.
Did you know that organic search is commonly the primary source of all website traffic? The team at teclan can help you get found for the correct terms on Search Engines. We increase organic visits to your website by improving website performance.
Test, Analyse, Improve!
To really understand your customers, it is important to continuously analyse any and all online marketing data. While it is excellent to see positive results, it is also crucial to understand why customers may not be converting when reaching your website.
There are a number of online tracking tools enabling businesses to gauge marketing performance. One of our favourite tools is Google Analytics. The real power behind analysing data with these tools is understanding the important metrics, how to interpret them and create strategies to optimise performance based on a better understanding of your customers.
With better understanding of who your customers are, you can test and drive various marketing tactics best suited to them. Regularly testing campaigns and analysing data will lead to a stronger comprehension of your brand and customer identity. This will ultimately lead to an improved ROI.
Our team understand the importance of testing and analysing in order to improve ROI. We regularly analyse your performance and provide feedback to highlight growth opportunities for your business.