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“North Digital Firm Marks a Key Milestone” – Highland Spotlight Show Guide Editorial

This year marks a key milestone for Inverness-based digital marketing experts teclan as the business celebrates its 20th anniversary.

As part of its 2019 celebrations, teclan will be exhibiting at Highland Spotlight for the first time this year.

Founded in 1999 – when digital marketing was barely in its infancy – teclan was ahead of the curve and over the past two decades has firmly established itself as the leading digital marketing company in the north.  Jessica Stirling, digital marketing executive at teclan, said: “A business such as teclan showing success for 20 years is a real achievement and we’re in a unique position because there was no digital marketing industry 20 years ago.   As the industry has grown and developed so quickly, teclan and our services have to get to the level we are at today.”

teclan was founded with the primary goal of helping businesses and business owners become more successful online.

Today, the Inverness business covers the UK, working with clients to help and support them in reaching markets all over the world.  Currently there are 10 members of staff but the business is expanding, and as well as the Inverness office, there is a business centre at Tore.  “Since 1999 we have developed a wealth of knowledge covering retail, e-commerce, IT and marketing,” explained Jessica.  “Originally we worked with e-commerce clients but over the years we’ve branched out.  Recently we’ve been working with a lot of tour companies locally for people coming to Scotland.  Today our services include online paid advertising such as Google Ads and Bing – our team hold qualifications in those – email marketing, web design and development, social media marketing and search engine optimisation.”

This year will be the first time teclan has exhibited at Highland Spotlight.  “We’ve attended Spotlight every year as visitors and we’ve always made useful and viable connections there, but this will be our first year as exhibitors so we’re very excited to experience it from a different perspective,” said Jessica.

“We aim to have our best and brightest team on hand to help find people the right answer to the question ‘how can I be more successful online’.  So we’ll be there to talk through all aspects of digital marketing and helping people discover the most appropriate digital marketing channels for their business.  There will also be the opportunity to sign up for a free, no-obligation digital marketing consult with one of our experts.  We’ll also have some interesting and edible goodies on hand for those who want to find out more.”

Jessica added the event is important in supporting the local business community and showcasing newcomers as well as familiar names.  “Allowing the business community to get a flavour of the work being delivered by businesses in the area is always a great thing as well as being introduced to new and emerging businesses you may have not heard of previously.  “The Highlands are home to some amazing businesses so it’s a great opportunity for networking throughout the day, making connections and even expanding your knowledge in the seminars.”

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