Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend of increased sales over the weekend through to the following Monday, known as Cyber Monday.
According to accountancy firm Deloitte, online spending is estimated to rise by a fifth in the run-up to this Christmas, to £5bn. This amounts to almost an overall 20% growth from last year!
Amazon and other big online retailers started their Black Friday offers today so it is essential you take advantage of this period of increased e-commerce activity if you have not already.
As reported in the Telegraph –
“Ian Geddes, head of UK retail at Deloitte, said: “The forecast will provide some Christmas cheer for retailers. Shoppers are expected to loosen purse strings off the back of rising consumer confidence and improving economic conditions. Flexible delivery could be this year’s battlefield.”
“Although “Black Friday” and “Cyber Monday” will see spikes in online sales, British consumers increasingly feel comfortable about leaving their Christmas spending until mid-December.”
At teclan we have been working with the customers on our Digital Marketing programme, positioning them to best take advantage of Black Friday and the run up to Christmas across a range of channels.
It’s not too late for teclan to help you prepare for the Christmas period. We have a few slots available so call the team today on 0845 868 9380 or contact us via our website to arrange a consultation and see if we could help your business.