Whatever they’re looking to buy, people want to know what their options are and how much they cost before making a decision.
That’s why Google AdWords are introducing price extensions; additional information that appears on your mobile text ads, showcasing your products and services, and how much they cost.
Price extensions provide valuable information to your prospective customers before they click on your ad. Each row features a type of product or service, its description and price, and a link to a relevant landing page, making it easier for people to compare their options and decide if they’re interested in your products or services.
Price extensions can also co-trigger and be used effectively in combination with other ad formats and for time-sensitive offers like promotions and events. However you plan to use price extensions, make sure the information is relevant to your keywords and consistent with the types of products or services you’re advertising and we recommend adding as many as are relevant to your business.
At the moment these extensions will only show when your ad is in the number one position; and they start rolling out this week.
teclan are Google Partners and manage over £350,000 of ad spend a year for our clients. They also have access to our expertise on a daily basis, along with a vast array of other digital marketing channels. Contact us today on 01463 898 043 to discover how we can grow your business!
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