Structured Snippet extensions is the latest addition to Bing Ads and is rolling out over the next few weeks. This is another Google text ad function that has been adopted by Bing. Structured Snippets appear as an option when adding an ad extension. They enable you to highlight specific aspects of your products and services… Read more »
As Bing Ads continue to grow, features that have been standard in Google have gradually been added to Bing over time. Enhanced CPC (cost per click) is the latest addition, this feature is an automated bidding option that helps to maximise your conversions, using the historical conversion data in your campaign. When enabled, your bids will… Read more »
Bing Product Ads like Google Shopping Ads use your product information to display ads. If someone’s search query is relevant to your products your ad will show up. If you have seen Google Shopping ads before you’ll know what to expect: Rolled out in the US earlier this year Bing have now extended this service… Read more »
