Tag: google adwords

Jan312017

Google Standard Text Ads No More

From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in… Read more »

Oct202016

Text Message Google Ad Extension

Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can use up to 100 characters… Read more »

Jul282016

Discover TrueView discovery ads

To win over YouTube users selecting which video to watch, Google built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to help users discover ad brand content.               Google have now changed the name – and more! They’re supercharging TrueView discovery ads with more… Read more »

Jul282016

Goodbye to Converted Clicks

AdWords introduced conversion tracking in 2001 to measure what happens after someone clicks on your ad. The ability to know whether or not people finished an action on your site meant that you could determine which keywords, ads and campaigns were the most effective for you.         The original conversion measurement metric… Read more »

Jul212016

Improvements made to TrueView for shopping

People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads. To further improve this service, Google are introducing two new features: Companion banner: Google are adding a new interactive… Read more »

Jul212016

New Google AdWords price extensions

Whatever they’re looking to buy, people want to know what their options are and how much they cost before making a decision. That’s why Google AdWords are introducing price extensions; additional information that appears on your mobile text ads, showcasing your products and services, and how much they cost. Price extensions provide valuable information to… Read more »

May252016

Update on Google Performance Summit 2016

The Google Performance Summit focused on mobile and locations; while discussing the future of Google AdWords. We have put together some of the highlights and will be talking more about them in the coming weeks. New AdWords interface Google introduced a new sleeker looking AdWords interface, which has been built from the ground up rather than… Read more »