Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being… Read more »
From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in… Read more »
Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can use up to 100 characters… Read more »
To win over YouTube users selecting which video to watch, Google built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to help users discover ad brand content. Google have now changed the name – and more! They’re supercharging TrueView discovery ads with more relevant ads on search results pages, and… Read more »
AdWords introduced conversion tracking in 2001 to measure what happens after someone clicks on your ad. The ability to know whether or not people finished an action on your site meant that you could determine which keywords, ads and campaigns were the most effective for you. The original conversion measurement metric was very basic –… Read more »
Some of the big changes announced at the Google Summit in May have now gone live. Google announced a completely new ad platform to help consumers and marketers succeed in the mobile-first world, including expanded text ads which are now rolling out in AdWords to advertisers around the world. Google earlier removed right-hand side ads… Read more »
People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads. To further improve this service, Google are introducing two new features: Companion banner: Google are adding a new interactive… Read more »
Shopping truly went global in the 21st century. To make shopping more efficient for buyers and sellers alike, Google are currently testing a tool to perform currency conversions in Australia, Switzerland, Canada and the UK. This feature will allow you to convert the currency in your product data locally, making your ads more understandable to… Read more »
Google have always been focused on helping people find the exact product they’re looking for when they already have a good sense of what it is they want. But over 40% of shopping related Google searches are made in broad terms like “men’s sport clothing” or “outdoor patio furniture.” For these less defined searches, what… Read more »
Whatever they’re looking to buy, people want to know what their options are and how much they cost before making a decision. That’s why Google AdWords are introducing price extensions; additional information that appears on your mobile text ads, showcasing your products and services, and how much they cost. Price extensions provide valuable information to… Read more »
