The Google Performance Summit focused on mobile and locations; while discussing the future of Google AdWords. We have put together some of the highlights and will be talking more about them in the coming weeks. New AdWords interface Google introduced a new sleeker looking AdWords interface, which has been built from the ground up rather than… Read more »
As announced in February, Google are tightening up their polices on GTIN requirements for Google Shopping. With less than two weeks to go here are some additional important facts you need to know and please read our previous Blog regarding the announcement. You can find it here. What products are exempt? Own branded products. Products that have no… Read more »
Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being… Read more »
Richard takes a look at ways we have managed Adwords spend to reduce the cost of mobile display advertising that doesn’t convert.
As of Friday 19th February, Google no longer show AdWords Ads on the right hand side of their search results. As you can imagine this is a big change as to how Ads are served over Google and may affect your current AdWords campaigns, as well as your organic performance. What we know so far… Read more »
Bing Product Ads like Google Shopping Ads use your product information to display ads. If someone’s search query is relevant to your products your ad will show up. If you have seen Google Shopping ads before you’ll know what to expect: Rolled out in the US earlier this year Bing have now extended this service… Read more »
Google Chrome will no longer show Flash Ads on desktop devices from 1st September 2015. There has been much publicity about alleged security flaws highlighted by both Google and Firefox over recent months. With both these high profile browsers moving away from Flash it is a good time to revalidate any Flash Ads you… Read more »
Since March 2015, Google have been cleaning out AdWords accounts by removing ads that haven’t accrued impressions after more than 100 days. Later this year they intend to do the same with Ad Groups and Ad Campaigns that also don’t accrue impressions over 100 days. At the moment you can reactivate these ads, but… Read more »