Recently we have noticed a small increase in some clients’ Google Shopping accounts coming under threat of suspension due to the way their prices are displayed in the feed, on the site or on both. Google states “Google Shopping requires merchants to provide users with complete and correct tax information. The prices of the items… Read more »
Rory takes a look at the golden rules of managing images for your e-commerce website. Have you been doing these since day 1?
You may have noticed the business reviews and ratings in Google search results before. It is where websites and businesses are reviewed by visitors, users and customers online with the respective ratings displayed as a series of gold stars, with the ability to click and view all of the good (and bad) reviews for… Read more »
At teclan, for a number of years we’ve been involved in helping hundreds of businesses achieve their goals through digital marketing and there has always been one constant: change! A regular marketing effort is essential if for no other reason than to keep up with the pace of change online – you cannot afford to sit still.… Read more »
Throughout this week we have covered the various changes that are happening to Google’s Shopping feeds and Adword policies. The policy change on Dangerous Products and Services has caused much outrage online amongst those that will be affected. In some extreme cases, businesses such as those in the paintball industry fear the worst for the… Read more »
On September the 30th 2014, Google will be enforcing the recently announced changes to the Google Shopping Specifications. We have put together the headline changes below: Custom Bundles – A new ‘is bundle’ attribute, so you can identify products you wish to present as a bundle or kit. For example: a camera with a lens… Read more »
As of the 31st of August, Google’s old style Product Listing ads will no longer run so time is running out for you to migrate over to the new Google Shopping campaign platform. For those of you that do not already know, product listing ads have been replaced with Shopping Campaigns; the new way to… Read more »