In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first… Read more »
Google searches now show results specifically from the region you are in. When performing Search Engine Optimisation I often use the various Google country Top Level Domains for searching. For example, if I want to search how a site is performing in Australia, I will use google.au; for New Zealand I will use google.co.nz and… Read more »
In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »
Google has officially confirmed that the long-awaited Penguin 4.0 update is being rolled out. Webmasters and SEO professionals have been anxiously waiting for this for a long time – since December 2015. As with all Google search updates, it is sure to bring good news for some websites, and bad news for others. So what… Read more »
When MobileGeddon began rolling out in April 2015, Google started to favour the sites which were responsive or mobile optimised. Even before then, from November 2014, Google had officially started showing a ‘Mobile-friendly’ label tagged to websites which were mobile friendly. It told users and searchers that the site was optimised for use on mobiles,… Read more »
Interstitials are ads that appear while a chosen website or page is downloading (generally known as pop-up ads), and like other types of advertising on the web, they can often be misused. As you may already know Google rewards websites that have good, relevant content which helps towards your organic rankings. That content still gets… Read more »
Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »
If I ask “Are you ready for Christmas?” most of you will say “It’s only August and you are talking about Christmas! Is it not too early?” No it is not. If you are reading this, chances are you are an online business owner. If your business reaches its peak during Christmas, now is… Read more »
Over the past week Google began rolling out yet another algorithm update, this time in the form of Google Panda 4.2. Google Panda is a Google algorithm that penalises websites that have duplicate and/or poor content. This roll-out will happen over several months and affect around 3% of organic search results. What does this… Read more »
At teclan, for a number of years we’ve been involved in helping hundreds of businesses achieve their goals through digital marketing and there has always been one constant: change! A regular marketing effort is essential if for no other reason than to keep up with the pace of change online – you cannot afford to sit still.… Read more »
