Why customer reviews and testimonials are so important.
Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information?
The best form of advertising is word of mouth!
Why? Three main reasons:
- You must listen to your customers’ feedback (good and bad) in order to improve what you do and how you do it.
- Your future customers and clients value and trust other people’s opinions and experiences of your business much more than your own marketing slogans and statements!
- “63% of consumers are more likely to purchase from a site that has independent customer reviews”. [*source: Trustpilot]
To be competitive and stay ahead of your rivals you must grab every opportunity to reinforce to existing and potential customers the quality and value of your products and services. What makes you better than the rest. Do this frequently using the voices and opinions of your customers who have already bought from you.
Are you asking for feedback? Are you listening to your customers?
Make it easy for customers to give their feedback. Present simple, easy to complete forms on your website. Present easy to find contact details. Engage email and social media marketing for this purpose. Ask for feedback at every available point of contact with your customer, especially after purchase/sale completion.
Then act on it. Use that feedback!
Once you have received this feedback you must acknowledge this action from the customer. They have gone to the trouble of writing/emailing/posting to your business so the least you can do is acknowledge their effort. At best you should aim to provide a suitable response, e.g. in the case of some customer criticism ensure you respond with a resolution for that customer, where reasonable.
Have a read of the following statements from these business owners…
”My only regret is, we did not start to use them 11 years ago.” – Chris Ashdown
”Saved our skin on many occasions, couldn’t recommend highly enough :)” – Karen Nelsey
”The service continues to be client focused. Professional and prompt delivery, which has been the case for the years we have been with them.” – Malcolm Pankhurst
”You guys are geniuses because I understand how much work must go into this – thank you!!” – Lance Cohen
”I just wanted to send you a quick email to say that I am extremely grateful to you. You are the best, have you any review system in place that I can recommend you on?” – Lee (MDN Supplies)
”The service and back-up support that you and your company have provided for us over the years has been absolutely exemplary and always with fantastic and very speedy advice, and you have our heartfelt thanks and gratitude for that.” – Hannah Sylvester
Powerful words, yes? Would you feel reassured and comfortable paying for a product and service from the company these business owners are describing? Certainly more than a company without these positive comments I would suggest.
And yes, the above comments are real, mostly unsolicited and all from teclan’s own clients.
If you’re not already making the most of what your customers say about you, particularly the good feedback, then start today!
It would be remiss of me not to take this opportunity to further present some more feedback, comments and testimonials that our wonderful clients have sent to teclan.
”A real digital marketing company.” – Paul Cobban
”What ever you have done to my keywords etc seems to have worked as I am being emailed daily enquiries and my phone is ringing red hot too.” – Julie Patience
”Thanks again for saving me a headache and for the continued amazing service.” – Margaret
”Customer service 2nd to none from Teclan, very impressed.” – Paul Holmes
”Teclan currently have “God Status” at this establishment. Any reviews you require just ask, we’ll be happy to give 5 stars.” – Phil Mosely
”Your team’s help and support was a great contribution to the solution and I am extremely grateful for your assistance.” – Laura Cohen
”Excellent service – it’s the fact we can phone up and speak to someone that decided our choice of Teclan. Very fast service with pleasant staff.” – David Henderson
”Thanks to all at Teclan for a first class service. Have a good weekend.” – Mark and Helen
”My business is very visual, and I could not have chosen a better company to advise me and who truly made my business shine. Thank you.” – Deb Whittaker