teclan Influencer Marketing Services
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Why leverage influencer marketing
Influencer marketing can be an effective way to reach and engage with your target audience. Here are a few reasons why you might consider using influencer marketing for your business:
Increased Reach: Influencers typically have a large and engaged following on social media, which can help you expand your reach beyond your own followers.
Credibility: Influencers are often seen as trusted sources of information and recommendations by their followers. Partnering with an influencer can help build credibility and trust for your brand.
Targeted Advertising: Influencers can help you reach a specific audience by targeting their followers who are most likely to be interested in your product or service.
Cost-Effective: Influencer marketing can be more cost-effective than traditional advertising, especially for small businesses or startups.
Increased Sales: Partnering with the right influencer can drive sales and increase revenue for your business.
However, it’s important to note that influencer marketing isn’t a one-size-fits-all solution, and it’s important to do your research and choose the right influencer for your brand and target audience. Additionally, influencer marketing should be used as part of a larger marketing strategy and not relied upon as the sole source of marketing for your business…and that’s where we come in.
Influencer Strategy
Before you start working with influencers, you need to have a clear strategy to ensure that your campaign is well-planned and executed to achieve your objectives. When you work with us, we will design an effective strategy that targets the right people, collaborates with the right influencers for your brand, and has clear and measurable objectives, all whilst staying on budget and maximising ROI at the same time.
How do we do it?
1.
Define the goals
What do we want to achieve?
2.
Find the RIGHT influencer
Who aligns best with your brand and has an audience that matches your target market?
3.
Reach out to the influencer
How do we best pitch our idea and propose collaboration?
4.
Negotiate terms
What compensation is included, what kind of content will they create, what are the timelines, etc.?
5.
Develop the content
How can we support the influencer in developing the content for the campaign and ensure it aligns with your brand while also maintaining the unique style their followers expect?
6.
Launch and promote
How will the campaign be promoted on social media and other marketing channels?
7.
Evaluate and optimise
What are the KPIs and how did we do? Are there any areas for improvement to optimise for future campaigns?
Influencer marketing packages
Basic
Features
- Influencer campaign planning
- Influencer sourcing
- Influencer onboarding
- Influencer management
- Reporting and analysis
Intermediate
Features
- Influencer campaign planning
- Influencer sourcing
- Influencer onboarding
- Influencer management
- Paid social amplification
- Repurposing content
- Reporting and analysis
Advanced
Features
- Influencer campaign planning
- Brand voice
- Influencer sourcing
- In-depth audience research
- Introduction pack creation
- Influencer onboarding
- Influencer management
- Paid social amplification
- Repurposing content
- Reporting and analysis
- Remarketing and engagement strategy
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