ERG Scotland Ltd – Digital Marketing Campaign

ERG October 2017 review and strategy plan


{From ERG on 13th November}
Since 1st October to date we have had 37 web enquiries with 33 of those becoming leads, four of them were spam.
From the 33 leads:
-15 sold
-6 are ongoing
-4 have been quoted and waiting response from customers
-1 was lost to another company
-5 are now dead (the lead, not the customer)
-2 have been blown out


SEO

– Page content optimised
– Search console implemented
– My Business (Goole/Bing)
– Six month landing page/ONPO plan

Month Page Optimisation
October 2017 Complete keywords research and write optimised text on the TOP 3 categories, “Windows”,” Doors” and “Conservatories.”
November 2017 2/3 Window sub categories, Roofline and Bespoke Glass on page and content optimisation. Optimise content on “Orangeries” and “Porches” category pages.
December 2017 Remaining subcategory from Windows section and two more pages from doors category to be optimised. Optimise existing text content with focused key terms.
January 2017 Door subcategories to be optimised and the content to be optimised.
February 2017 Conservatory sub category level optimisation and content optimisation.
March 2017 Complete Conservatory sub category optimisation and content optimisation.

Pay Per Click

– Text Ad campaign review
– Display Ad campaign review
– Three month plan and budgeting for PPC

Campaign Budget Status Impr. Interactions Interaction rate Avg. cost Cost
£5.00/day Eligible 73,079 963
clicks
1.32%
CTR
£0.10
per click
£92.89
£10.00/day Eligible 6,263 158
clicks
2.52%
CTR
£1.34
per click
£211.91
£10.00/day Eligible 9,417 129
clicks
1.37%
CTR
£1.09
per click
£140.00
£10.00/day Eligible 1,760 35
clicks
1.99%
CTR
£1.50
per click
£52.66
Total – all enabled campaigns 90,519 1,285 1.42% £0.39 £497.46
Total – all campaigns £35.00/day 90,519 1,285 1.42% £0.39 £497.46
Total – search 17,440 322 1.85% £1.26 £404.57
Total – Display 73,079 963 1.32% £0.10 £92.89

 

Bing AdWords – 1st October – 14th November

CTR

10.00/day
Eligible
Search & content
Manual
180
8,645
2.08%
0.70
125.27
3.29
0.00
10.00/day
Eligible
Search & content
Manual
10
910
1.10%
0.78
7.78
4.03
0.00

 


Email

– Review email performance
– Co-ordinate Conservatories newsletter
– Agree three monthly email strategy

Email Statistics Snapshot
Email Subject: Happy with the view? Send us a review
Email Campaign: ERG October 2017
Start Sending: 3 November 2017, 13:30 pm
Finish Sending: 3 November 2017, 13:34 pm
Send Time: 00 Hours 04 minutes 08 seconds
Sent to: 4519 of 4,524
Emails Opened: 1,336/923 Unique Opens
Open Rate: 20.42 %
Last Opened: 14 November 2017, 21:31 pm
Total links clicked: 120/97 Unique Clicks
Click-through Rate: 2.15 %
Bounces: 194 (144 Hard 50 Soft)
Unsubscribes: 182

Social Media

– Review progress
– Cover plans for next three months


Other

– GDPR
– Geographic advertising restrictions


In Summary

  • 3/6 month marketing strategy agreement required
  • Email marketing strategy agreement required
  • PPC budgets agreement required
  • SEO plan agreement required
  • Social Media strategy agreement required