Only 5 days until Black Friday – are you ready?

Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend… Read more »


Are Google Product Listing Ads better than Adwords?

Are Google Product Listing Ads better than Adwords? If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply… Read more »


Email Marketing – what is your optimum send frequency?

Email Marketing

or How to make the most money possible without annoying your customers on your contact list! OK – lets be challenging and controversial here.Are you sending emails to your customers 15 times a month?Seems like an awful lot? Worried that your customers would quickly make it known to you in no uncertain terms that this… Read more »


Google Product Identifiers

As many of you will already know Google have added new requirements for unique product identifiers in Google Product Listing feeds on July 15th. In order to maintain a good quality feed and avoid the risk of your feed being taken down. We have put together a quick guide on product identifiers to help. What… Read more »


Changes to Google Shopping be ready!

Some of you will have noticed that Google over the past few weeks have become more strict with the content of your feed. This is due to the imminent changes that will be made to Google Shopping as it is transferring to a commercial product using Adwords in the UK. Many of the once nice… Read more »


Taking Advantage of E-mail Marketing

Important Dates for your Diary With Christmas over and the new year well upon us, now is the perfect time to start thinking about your upcoming promotions and marketing ideas. To make it a bit easier to plan, here is a list of dates that will be of use to businesses: Pancake Day – 12th… Read more »


Important Information for Online Merchants regarding PayPal

If you use Paypal as the payment gateway for your online store, you may have received an email last year stating they have planned to discontinue support for HTTP 1.0 protocol starting February 1, 2013. PayPal state this may affect some merchants, so you’ll need to prepare your e-commerce site for this change. There is… Read more »