teclan Search Engine Optimisation (SEO)
Move up the ranks
Search Engine Optimisation (SEO)
SEO (Search Engine Optimisation) is the process by which we help a website or written content in a blog rank higher on search engines like Google. Put another way, it’s how we take some unpaid content and optimise it so that search engines put it towards the top of the results page when someone searches for something. For example, if someone types ‘gin cocktails’ into Google, they’re likely to be looking for recipes. If you have written a blog about gin cocktail recipes, you would want people to find it but to make that happen, you need to rank higher than everyone else who has also written about gin cocktail recipes. It’s not always easy to do that, which is where we come in.
By combining our in-depth understanding of technical Search Engine Optimisation and human intent, the experts at teclan can devise a winning SEO plan that pleases both search engines, and the people using them, which is why we’re the trusted agency for many top brands.
Whatever your goal, we can help your organisation reach new heights.
How do we do it?
Setting The Search Baseline
Since we’re going to be improving your search ranking, the first thing we will need to figure out is how visible your website is right now. At this stage, we will be looking at your ranking on mobile and desktop devices for both paid and organic search and backlinks.
You can’t have a strong SEO campaign without first identifying the relevant keywords you need to focus on. We will identify the target keywords that align with your brand and match you to the right audience.
Once we have identified the keywords we need to concentrate on, we will then perform a website audit to ensure that the website itself is optimised for search from a content and a technical perspective, looking at things like titles, headings, metadata, image alt tags, website speed, site configuration, 404 errors, broken links, breadcrumbs and more.
At this point we are ready to start optimising your website, plugging the right keywords in the right places, and rectifying any technical issues that were identified in the audit.
Content Marketing Plan
Search engines like Google favour websites that regularly produce new content, so with the website now search optimised, we will then need to plan how we are going to achieve this to maintain and bolster our placement in the results pages. A key part of this is blogging. *links to blogging section
The advantages of using teclan to improve your Search Engine Optimisation (SEO)
SEO is not a set-it-and-forget-it endeavour. You will get the very best results when you apply a holistic approach to your sales. We are both creative content marketers and tech-savvy developers and we apply this two-factor thinking to every stage of the marketing funnel for you and create content to guide a user seamlessly through your sales process — maximising the website potential.
Improved User Experience
No matter how great your products or services are, if your website isn’t intuitive and easy to use, people will quickly go elsewhere. Search engines also rely heavily on being able to navigate your website’s structure, so we will ensure that all your content is in a logical place, everything is categorised properly, links are all working as they should, and the menu is easy to use.
Thanks to its relatively low cost compared to other marketing strategies, SEO has been dubbed the highest-value inbound strategy. A well-executed SEO strategy can help your business generate twice as much revenue from search when compared with any other channel.
Long Term Rewards That Multiply
A long-term SEO plan creates a ripple effect that does more than just get you a higher placement in the rankings. We put together dynamic marketing strategies that ensure the technical aspects are running smoothly alongside a steady volume of blog content, digital PR, social media, and any other relevant channels and mediums that would be best suited to your business. The most lucrative SEO campaigns are not those that get you to the top of the results page in two weeks, but rather those that are long-term as these are the ones that pay off several times over.
As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise