teclan Blogging Services
Generate more leads
Why Blogging Matters
Having a beautiful website doesn’t always ensure it will be seen. For your website to show up in the search results, search engines need to know what your website is about. One of the main ways to educate search engines about your website is through content, and regular blogging gives you the chance to include keyword-dense, fresh content. It’s all a part of how search engines work. But content isn’t just for search engines, it’s also for the people visiting your website.
When users come to your site, they’re looking for information about your services. One of the best ways to provide this is through your blog. Giving your users what they’re looking for in a clear and easy way can help keep them engage with your site and increase conversions and enquiries.
Content also provides a great opportunity for internal links. An internal link is text within the content that is hyperlinked to another relevant page on your website. Internal linking is a great way to lead users to additional information that they may be looking for. Search engines also like to see internal links throughout a website. As search engines crawl and index the pages on your site, they often move from one page to the next through internal links. Therefore, internal links may help the pages on your website be indexed and understood by search engines that much faster.
How do we do it?
1.
SEO Research
SEO research — a.k.a. keyword research — shows us the search volume of a specific keyword phrase and whether it’s worth the investment of including website content around it.
2.
Ideation
Once we’ve determined which keywords to target, we will brainstorm some content ideas based on the most lucrative keywords and decide where to allocate the relevant keywords and phrases on the website.
3.
Writing
Once we know which keywords belong where, we will draft content for each page of the site, accounting for strategic keyword placement throughout, including in the headings, meta titles, meta descriptions, links, image alt tags, etc. clearly and concisely for both search engine and human readability.
4.
Quality Checks
Creating content can be a subjective process. Once we have written the website content, we will pass the draft version of everything on to our quality assurance team to ensure correct grammar and readability.
5.
Client Review & Approval
The client reviews the website content, particularly for accuracy, and requests required amendments before final approval.
6.
Publishing & Sharing
Once the content has been drafted, reviewed, and approved, it is ready to be published on the live website and shared on all relevant social media channels and groups.
What's Included?
Basic
Features
- 1 blog between 700 - 1,200 words in length.
- Planning: blogging objectives, target prospects, target keywords for SEO, offers, call-to-action links and publishing frequency are identified.
- Schedule: titles for upcoming blogs, the editorial calendar is identified.
- Outline: our writers prepare a brief outline of the scheduled blogs for drafting.
- Research and drafting: we will research and draft the article - all content is original and relevant.
- Final edits: once the blog has been drafted, we will proofread / quality check the draft and implement any revision required for publication.
- Publishing and promotion: we will publish the blog on your own website and share on your social media channels.
- Reporting: we will provide a quarterly report identifying results with feedback and recommendations.
Intermediate
Features
- 2 blogs between 1,200 - 1,500 words in length.
- Planning: blogging objectives, target prospects, target keywords for SEO, offers, call-to-action links and publishing frequency are identified.
- Schedule: titles for upcoming blogs, the editorial calendar is identified.
- Outline: our writers prepare a brief outline of the scheduled blogs for drafting.
- Research and drafting: we will research and draft the article - all content is original and relevant.
- Final edits: once the blog has been drafted, we will proofread / quality check the draft and implement any revision required for publication.
- Publishing and promotion: we will publish the blog on your own website and share on your social media channels.
- Reporting: we will provide a quarterly report identifying results with feedback and recommendations.
Pro
Features
- 4 blogs between 1,200 - 1,500 words in length.
- Planning: blogging objectives, target prospects, target keywords for SEO, offers, call-to-action links and publishing frequency are identified.
- Schedule: titles for upcoming blogs, the editorial calendar is identified.
- Outline: our writers prepare a brief outline of the scheduled blogs for drafting.
- Research and drafting: we will research and draft the article - all content is original and relevant.
- Final edits: once the blog has been drafted, we will proofread / quality check the draft and implement any revision required for publication.
- Publishing and promotion: we will publish the blog on your own website and share on your social media channels.
- Reporting: we will provide a quarterly report identifying results with feedback and recommendations.
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