teclan Email Marketing
Build your audience
Email Marketing
Email marketing is a powerful marketing tool, combining direct marketing with digital marketing, that uses email to promote a business’s products or services. It can make customers aware of the latest items or offers as well as a big role in lead generation, brand awareness, and relationship building. Email marketing also keeps customers engaged between their purchases.
Email marketing can also be used to educate audiences on the value of a brand, and allows the targetting of a particular group of customers or even specific individuals i.e. special birthday offers on merchandise or services.
We offer performance-based email campaigns with personalised messages designed to create a more cohesive and meaningful brand experience.
From designing the layout and developing the email content through to handling contact lists and overseeing send off schedules on teclan’s own servers, you can be assured your campaigns are built for success.
We are always available to ensure every message you send falls right into place.
How do we do it?
1.
Understand and segment an audience
then establish goals.
2.
Collect Data
Create sign-up forms and capture the right level of data. Consider the frequency of email campaigns. Select the best time to schedule the emails.
3.
Create & Send
We build emails in the teclan-created Mailbuilder before importing them into the powerful Mautic email programme. The emails are spam-chekced on over 80 mobile devices in Litmus before being sent out through the Mautic scheduling system.
Your Benefits
The advantages of using teclan to manage your email marketing
- Email marketing can create targeted and personalised messages. This can help build meaningful relationships with customers. However, it is important not to overuse email marketing.
- Research on email marketing shows us that email is still the best channel to reach people on, ahead of other channels. Email users are anticipated to continue growing.
- Regular feedback on performance and growth opportunities.
- It can also improve response rates to direct marketing campaigns.
CLIENT TESTIMONIALS
Recent email marketing success stories
Ardtaraig – Email Marketing
Ardtaraig Fine Foods was established over 40 years ago and supplies its customers with the finest quality Scottish produce. From premium Salmon, Wild Salmon, Gravadlax,
Related resources
£25,000 Back to Business Kick Start Fund
Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about
Marketing vs COVID-19
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the
