Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.
No fluff. Just conversion intelligence for ambitious brands.
How AI Is Changing SEO: What It Means for Your Business
The way people search online is changing rapidly. Artificial Intelligence (AI) is no longer just a buzzword. It is becoming a powerful force in how websites are ranked, how content is discovered, and how customers interact with your brand online. At teclan, we have been monitoring these changes closely. Here
3 E-commerce Trends for 2025 – and What to Do About Them
The UK e-commerce landscape is changing rapidly in 2025, with shifting customer behaviours, platform developments, and emerging technologies redefining what success looks like for online retailers. After reviewing the latest insights from the UK B2C E-commerce Market Report, we have identified three key trends that every retailer should be acting
Digital Growth Executive
Location: Office-based in Tore, Ross-shire, with flexibility for hybrid workingSalary: £28,000–£32,000 (depending on experience)Apply to: caitlinmaclean@teclan.com Shape digital growth that matters. Are you an experienced digital marketer ready to bring your skills to a fast-paced, client-focused agency? At teclan, we’re looking for a capable, creative, and data-driven professional to support
Implementing Structured Data & Schema for Better Rankings
In today’s competitive digital landscape, structured data and schema markup play a crucial role in enhancing search visibility, improving user experience, and increasing click-through rates (CTR). By providing search engines with clear, structured information, websites can stand out in search results with rich snippets, knowledge panels, and other enhanced SERP
Smarter Marketing with Analytics & Continuous Optimisation
In the ever-evolving world of digital marketing, data-driven decision-making is the key to long-term success. At teclan, we leverage analytics and continuous optimisation to ensure our clients achieve sustained growth, higher conversions, and improved return on investment (ROI). By constantly monitoring website and campaign performance, we refine strategies to keep
How Smart Linking Improves SEO & User Experience
A well-planned internal and external linking strategy is crucial for SEO, user experience, and website authority. At teclan, we implement a structured, data-driven approach to linking that ensures better rankings, improved navigation, and stronger domain authority. By focusing on strategic internal links that improve site structure and relevant external links
The Power of Proper Heading Structure & Readability in SEO
A well-structured website isn’t just about great content—it’s about presenting that content in a clear, accessible, and engaging way. Heading structure and readability play crucial roles in both user experience and SEO, ensuring visitors can easily navigate your site while search engines can efficiently understand and rank your content. At
Optimising for Mobile Success: teclan’s Approach to Faster, Smarter Websites
Why Mobile Optimisation Matters With mobile devices dominating web traffic, a poorly optimised mobile site can lead to: At teclan, we take a mobile-first approach to web design and search engine optimisation, ensuring that our clients’ sites are fast, responsive, and user-friendly across all devices. 1. Mobile-First & Responsive Design
SEO Success with teclan: Improving Crawl Depth & Indexing
Ensuring that search engines can efficiently crawl and index your website is a crucial part of SEO success. At teclan, we take a strategic approach to optimising crawl depth and indexing, making sure that important pages are prioritised while avoiding wasted crawl budgets on unnecessary content. Understanding Crawl Depth &
