Jan312017

Google Standard Text Ads No More

From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in… Read more »

Dec142016

Google Analytics

If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But how do you know if… Read more »

Nov292016

Chat with Google My Business

Google are trialling a new chat feature using Google My Business. This feature will allow you to chat direct to your customers through the My Business listing within the search results. The message can be configured to go to you via an SMS number or via Google Allo. No date has yet been given for… Read more »

Nov92016

Google is now indexing the mobile pages of websites.

In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »

Oct202016

Text Message Google Ad Extension

Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can use up to 100 characters… Read more »

Sep292016

Structured Snippets Rolling Out for Bing Ads

Structured Snippet extensions is the latest addition to Bing Ads and is rolling out over the next few weeks. This is another Google text ad function that has been adopted by Bing.  Structured Snippets appear as an option when adding an ad extension. They enable you to highlight specific aspects of your products and services… Read more »

Sep272016

Penguin 4.0 – Finally Released

Google has officially confirmed that the long-awaited Penguin 4.0 update is being rolled out. Webmasters and SEO professionals have been anxiously waiting for this for a long time – since December 2015. As with all Google search updates, it is sure to bring good news for some websites, and bad news for others. So what… Read more »

Sep132016

Link Facebook Ads to Messenger

Facebook has announced that Facebook Ads will be able to use Facebook Messenger as a destination. Once the Ad is clicked Messenger will be opened with a copy of your Ad and an opening configurable message. On first glance this looks like a balance between traditional paid social advertising with online chat and could be a… Read more »