Google Shopping – Google Base stops being entirely free!

Froogle, then Google Base and now Google Ad Listing in Google Shopping? First it was free, and now we have to pay? What’s going on? As you may or may not be aware lurking within Google’s every expanding empire, under the “Shopping” link in the main Google search pages, lies a valuable resource for all… Read more »

Filed under: SEO


Email Marketing – Proof if works for ecommerce!

Email Marketing

The following article was submitted to teclan by one of our customers, More4Dogs.co.uk, who wanted to spread the message of their success to other ecommerce businesses who may not be undertaking effective email marketing. “It took a little persuasion for me to realise I needed to send out regular email campaigns. I was probably worried… Read more »


SSL and Google Base (Google Shopping)

teclan would like to make you aware of the importance of having an SSL, also known as a “Golden padlock” on your website. As well as providing visible security and trust for customers using your website, an SSL certificate on your hosting area is also a requirement for Google Base (Google Shopping), specifically when collecting… Read more »


Responsive Web Design – the way forward!

How does your website perform on mobiles, tablets, notebooks, touch screens, desktops or large resolutions? Are you confident that you are delivering the best possible user experience across the huge range of window dimensions that are now prevalent across the internet?No?Then you need to do something about it. “What are my options?” we hear you… Read more »


EU Cookie Legislation

New EU Cookie Legislation and Actinic Software “Implied consent” required by website users for the use of “non-essential” cookies/data tracking. That is the current specification from the ICO (Information Commisioners Office) regarding websites and their use of cookies. What does this mean to you? Simply put, the ICO deem it necessary to request consent (implied… Read more »


Are you keeping tabs on your Google Base?

teclan recommends that all our customers utilise Google Base to keep their products prominent in the Google rankings under the Shopping option. This has proved to be very successful for increased sales and company recognition. It does not cost anything. It also helps competitiveness with pricing as the same or similar products will be listed… Read more »