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Paid Advertising


Ross County were looking to engage their existing fans whilst attracting new ones in the community. With a number of important league and cup games coming up, they were looking to boost attendance, sell season tickets, sell merchandise and spread awareness of local events.


teclan built and launched a strategy around Google ads to make the community aware of key events such as cup games, important league games, merchandise sales and season ticket early-bird offers. The campaigns were targeted at specific locations with engagement rates being measured and reported on. Creatives were split-test to optimise the campaigns further.


The digital marketing campaigns helped drive higher attendances, more merchandise sales and helped drive more people in the community taking advantage of the early-bird season ticket offers.

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