Ross County Football Club logo

Problem

Ross County were looking to engage their existing fans whilst attracting new ones in the community. With a number of important league and cup games coming up, they were looking to boost attendance, sell season tickets, sell merchandise and spread awareness of local events.

Solution

teclan built and launched a strategy around Google ads to make the community aware of key events such as cup games, important league games, merchandise sales and season ticket early-bird offers. The campaigns were targeted at specific locations with engagement rates being measured and reported on. Creatives were split-test to optimise the campaigns further.

Outcome

The digital marketing campaigns helped drive higher attendances, more merchandise sales and helped drive more people in the community taking advantage of the early-bird season ticket offers.