The Disavow Tool from Google – does it really work?

Written by Prachi Deshpande on October 17, 2014

Google penalises websites that violate their Google Webmaster Policies. In other words, it does not like sites that have no content, duplicate content or thin content (Panda Updates) and the sites that previously used spam techniques for link building purposes (Penguin Updates). If you have used these methods, it is likely you will see your ranking being affected but Google has taken these steps to provide its users with quality results to ensure user satisfaction.

So what happens

Continue Reading

Creating email campaigns your customers will want to open.

Written by John Rigby on October 14, 2014

So you’ve created your first marketing email, it’s filled with compelling content, great offers and creative calls to action, but when you look at your open rates you are left disappointed. Creating email campaigns that your customers will want to open requires thought. There are a number of factors that you should consider when creating email campaigns your customers will definitely open:

Get your email into the right inboxes…

Rather than sending a generic email out to everyone on your contact list,

Continue Reading

Microdata for Google Shopping

Written by Richard on October 9, 2014

As someone that has worked using Google Shopping for many years, for me, this is possibly the best change yet and a step in the right direction for a process that has caused much frustration in the past.

Keeping a feed updated can be challenging, especially if you are running a website with thousands of products.

Microdata  can perform automatic updates to your feed by taking information directly from your website updating price and availability. This means accurate information, less chance for

Continue Reading

Protect your site from Google’s strict penalties

Written by Prachi Deshpande on September 29, 2014

Avoid a Google penalty!

Search engine optimisation is an important part of your Digital Marketing strategy and Google organic traffic is a very important source of traffic and revenue for many businesses. There are two types of traffic channels associated with Google:

Google Adwords/Google Pay Per Click: You pay for each click/visit received, and
Google Organic (aka Google SEO traffic): Free traffic generated/good organic visibility.

Over the past twelve months, 88% of UK searchers use Google (StatCounter Global Stats, 2014).  As such, losing

Continue Reading

Instagram Advertising Rolling Out Over the UK

Written by Richard on September 23, 2014

Much like Facebook’s advertising, Instagram is now introducing sponsored posts.

The below is an example of what the Ads will look like and how they will appear.

“We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging. If you see one that doesn’t interest you, you can tap the “…” in the bottom corner to hide it. This will bring more interesting ads over time. You can also

Continue Reading

Sustain your organic traffic by using a regularly updated blog

Written by Prachi Deshpande on September 23, 2014

Content is still king!

The SEO landscape has changed a lot since 2012 and Google has been working hard to ensure that the search results they provide their users are as clean as possible.

As part of this drive, they have made a lot of changes to their algorithms, which unfortunately have adversely affected many websites, with many sites losing their organic visibility and Google organic rankings.

In this post we look at ways to sustain your organic traffic and stay visible on the organic landscape.


Continue Reading

Are you making the most of available digital marketing channels?

Written by Fergus on September 16, 2014

Digital Marketing channels

So, does your online business do the following?

Email marketing, Google Adwords, Bing Adwords, Google Shopping, Google remarketing, Facebook advertising, Facebook posts, Twitter updates, Pinterest boards, Polyvore sets, Sitemaps, SEO, link building, content marketing, blog writing, mobile/responsive designs, page speed optimisation, disavow bad link checking, competitor analysis, press releases, Amazon/eBay selling, e-commerce conversion rates etc?

Do you know which of the above is the most effective for your business?

Have you the time or drive to become an expert in

Continue Reading

Google Shopping Shipping Changes

Written by Richard on September 11, 2014

As I’ve mentioned in some of my recent blogs, Google likes to tinker with things, and in the past couple of weeks both the Google Merchant Centre and the Google Adwords interface have seen some cosmetic changes.

Dig a bit deeper and you will see that the Merchant Centre now has far more advanced shipping features which can enable you to do the following:

– More Shipping Methods – There are more default shipping methods and customable options, which means that regardless

Continue Reading

6 Google tips to help your business

Written by Richard on August 18, 2014

At teclan, for a number of years we’ve been involved in helping hundreds of businesses achieve their goals through digital marketing and there has always been one constant: change!

A regular marketing effort is essential if for no other reason than to keep up with the pace of change online – you cannot afford to sit still.

We cannot get away from the impact Google has on us all but if you are proactive and stay on top of these changes you can continue

Continue Reading