Why you need Product Ratings in Google Shopping.

Written by Fergus on April 3, 2015

The current Google website review rating system

 

You may have noticed the business reviews and ratings in Google search results before.

It is where websites and businesses are reviewed by visitors, users and customers online with the respective ratings displayed as a series of gold stars, with the ability to click and view all of the good (and bad) reviews for that particular business.

This powerful consumer confidence feature is now being rolled out across more of the Google Product network. Its


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“Mobilegeddon” is coming for your website!

Written by Fergus on March 23, 2015

Google announces date for mobile friendly algorithm update – 21st April 2015.

Mobilegeddon!

Mark the date in your calendar. The countdown has begun!

Google recently announced that from the 21st April 2015 they will “be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Google doesn’t often use words like “significant” in its announcements, so this one has caught the Internet’s collective eyes


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8 basic rules of writing to sell.

Written by teclan Ltd on March 20, 2015

 

Copywriting is the act of writing text for advertising or marketing purposes, the copy being written in such a way as to persuade someone to buy a product, or to influence them.

While the advent of the Internet has expanded the range of copywriting requirements to include web content, adverts, emails, blogs, social media and other forms of electronic communication, the basic rules of copywriting haven’t changed. But writing for the web is quite different from writing for other media; the


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Do people realy notise bad speling?

Written by teclan Ltd on March 9, 2015

They sure do. We originally ran a version of this Blog in 2010, but things don’t seem to have gotten any better.

The common belief is that a few spelling errors or typos on a website are to be expected. But why should that be, with the many spell-check programmes freely available? And does it really matter?

Spelling should be accurate no matter what. There is no excuse for poor spelling, which on a website can negatively affect that company’s image.

Poor grammar


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Why your website will rank poorly in Google’s mobile search!

Written by Fergus on February 3, 2015

Google Mobile Usability warnings

 

Before we commence with any dire warnings and start scaring you about imminent Google ranking disasters let us first discuss some facts.

A recent ComCore report shows that around 60% of all web traffic is from mobile devices.

We have passed the tipping point now. Mobile traffic is now greater in volume than desktop traffic.

Google launched a “mobile friendly” label for websites in Nov 2014.

When searching on mobiles, browsers will now be able to differentiate between responsive and


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A Merry Christmas for online retailers.

Written by teclan Ltd on January 19, 2015

 

Christmas is well and truly over. The presents have been opened (and some returned), mince pies are all gone and the tree is back in the loft. That’s the home scenario, but was it a happy Christmas for online business?

Shoppers in the UK used their mobiles to hit the 2014 Christmas sales from the comfort of their own settees. According to its Christmas trading figures, John Lewis saw clearance sales on Christmas Eve and Christmas Day up 19% over last


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Trending: The growth of Digital Marketing.

Written by Fergus on January 19, 2015

 

First used in the 1990s, the term ‘digital marketing’ has since evolved to encompass many different strands of online selling, growing more sophisticated during the first decade of the 21st century.

The evolution of digital media and the proliferation of devices to access it have created many new avenues for the promotion of products or brands, which in turn has fuelled the rapid growth of digital marketing.

Digital marketing differs from traditional marketing because it involves the use of channels and methods


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Magento Prostores and Go! Going…going…gone!

Written by Fergus on January 16, 2015

Magento No More

 

In a move that shocked a large number of online retailers who had not long moved to the much lauded and promoted Magento Go, the team behind the platform announced last year that Magento Go would be no more from 1st February 2015.

eBay pull the plug

Run by eBay Enterprise, the ecommerce division of eBay, Magento announced that on 01.02.15 it will shut down the Magento Go and Magento Prostores platforms.

BigCommerce steps in to save the day

eBay Enterprise


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Are you vulnerable to the POODLE SSL exploit?

Written by Fergus on January 14, 2015

Poodle exploitation

 

You may have received an email recently or read online or in the press about the recent POODLE SSL 3.0 vulnerability and are wondering what it is, and does it affect you. Should you be worried?

What is POODLE?

The POODLE attack (which stands for “Padding Oracle On Downgraded Legacy Encryption”) is a man-in-the-middle exploit which takes advantage of Internet and security software clients’ fallback to SSL 3.0.
Source: http://en.wikipedia.org/wiki/POODLE

This basically means that the “old” way that Internet web browsers used


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