At teclan, for a number of years we’ve been involved in helping hundreds of businesses achieve their goals through digital marketing and there has always been one constant: change!
A regular marketing effort is essential if for no other reason than to keep up with the pace of change online – you cannot afford to sit still.
We cannot get away from the impact Google has on us all but if you are proactive and stay on top of these changes you can continue
Throughout this week we have covered the various changes that are happening to Google’s Shopping feeds and Adword policies.
The policy change on Dangerous Products and Services has caused much outrage online amongst those that will be affected. In some extreme cases, businesses such as those in the paintball industry fear the worst for the future if denied the ability to advertise on Google.
As teclan have digital marketing clients that may be subject to these changes, we have discussed with Google
On September the 30th 2014, Google will be enforcing the recently announced changes to the Google Shopping Specifications.
We have put together the headline changes below:
Custom Bundles – A new ‘is bundle’ attribute, so you can identify products you wish to present as a bundle or kit. For example: a camera with a lens and a bag.
Availability Changes – “Available to order” is now being merged with “In stock”. In addition, there is a new “Availability date” attribute that you can
As of the 31st of August, Google’s old style Product Listing ads will no longer run so time is running out for you to migrate over to the new Google Shopping campaign platform.
For those of you that do not already know, product listing ads have been replaced with Shopping Campaigns; the new way to display your products in Google’s search results via your Google shopping feed.
Shopping Campaigns provide a far more flexible and targeted way of promoting your products, highlight
Google recently updated their
OK – so your website is looking great. It’s responsive for all devices, it’s got great product images and is well optimised for search engines and customers alike.
A customer arrives, has a plod through your products and pages, and for some unfathomable, frustrating reason they simply do not click and buy right there and then! How dare they!
They wander on their merry way to the next website that grabs their span-shortened attention. You’ve lost them for ever……
Or have you?
Having worked at the sharp end of developing e-commerce practices for over 15 years, I have witnessed the changing relationship Google, Bing, Yahoo et al have had with businesses trying to make a living selling goods online.
Here’s a short tale giving some insight into what has happened, and more importantly, where things are going next!
A little history: first there was the honeymoon period, where any website had a chance to rise to the top of the organic rankings (there was
If you are using Windows XP then, as of 8th April 2014, your computer will no longer be protected and security patched by Microsoft
Microsoft has ended the support and updates for its once flagship product.
With the continued developments of the Windows 8 platform, coupled with the recent news that Microsoft is releasing its operating system to mobile phone manufacturers for free, the company decided that it can no longer continue to support and patch up its 12 year old operating
Recent security announcements have highlighted an urgent exploitable bug in the OpenSSL protocol. This is the part of the internet that is used whenever you access a website through a secure connection – usually when a padlock appears in your web browser.
Whilst the news was spun by many as a major security issue affecting millions of us, the actual details are a little less alarming e.g. it does not affect all of the worlds web servers and there are is
OK – what have Google gone and done now?
Let’s have a quick recap of what they have thrown at us in just the last couple of years: Google Adwords. Google Base. Froogle. Google Shopping. Google Product Listing Ads. Google Remarketing. Google Shopping Campaigns……..”What are they all and what do I do with them all?”
For the uninitiated it can be hair-tearing-out stuff indeed!
What it means for online retailers?
Google have recently being rolling out new versions of the Adwords/Shopping combinations. We wrote