Written by teclan on December 12, 2013
With Christmas and the New Year fast approaching, now is the perfect time to start thinking about your upcoming promotions and marketing ideas for next year. We all know people tighten their belts after Christmas and will spend less than the preceding months. This is why it is more important than ever to focus on increasing your brand presence.
To make it a bit easier to plan, here is a list of important dates, in 2014, that will be of use
Written by teclan on December 12, 2013
In this age of multiple secure payment service providers that provide their own security, SSL certificates are often overlooked. However an SSL can still make all the difference to improving your websites conversion rate.
The below excerpt* from the BBC on Christmas scams highlights this perfectly from a customer’s perspective.
“Whether intentional or not, some websites still ask you for your credit card details – and much other valuable personal data – without offering a secure connection.
Know how your browser tells you
Written by teclan on December 11, 2013
It has come to our attention that a recent automatic update from Microsoft is installing Internet Explorer version 11 on Windows 7 PC’s.
There is a known incompatibility with Actinic/Sellerdeck which can stop site publishing/refresh working, and give errors suggesting a problem with hosting.
If you encounter errors uploading, please check the version of Internet Explorer currently installed on your PC, particularly if you run Windows 7 or higher. Please check the section below for your version of SellerDeck/Actinic.
SELLERDECK/ACTINIC VERSIONS 10 AND
Written by teclan on November 25, 2013
Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend of increased sales over the weekend through to the following Monday, known as Cyber Monday.
According to accountancy firm Deloitte, online spending is estimated to rise
Written by teclan on October 31, 2013
Are Google Product Listing Ads better than Adwords?
If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply through a lack time, knowledge and understanding.
In short here is what you should know: Google Product Listing Ads use your Google Shopping feed and links into
Written by teclan on August 2, 2013
How to make the most money possible without annoying your customers on your contact list!
OK – lets be challenging and controversial here.
Are you sending emails to your customers 15 times a month?
Seems like an awful lot? Worried that your customers would quickly make it known to you in no uncertain terms that this is too frequent?
That is what many business owners think, so you’re not alone.
Consider: Recent mathematical analysis performed from industry experts, using a contact list volume of around
Written by teclan on July 25, 2013
If you have been following what’s been happening in the search engine world recently, you will know that Google has been rolling out many updates to tackle webspam and sites that do not have a useful purpose on the web, but are merely intended to harvest traffic and ad revenues.
From Summer 2012 till now
The update named “Penguin 2.0″ was released in May 2013 and the next one “Panda” has been rolling out a new variant almost each month. In
Written by teclan on July 23, 2013
As many of you will already know Google have added new requirements for unique product identifiers in Google Product Listing feeds on July 15th.
In order to maintain a good quality feed and avoid the risk of your feed being taken down. We have put together a quick guide on product identifiers to help.
What are product identifiers
There are several different types including Brand, MPN and Global Trade Item Numbers. The majority of products require at least
Written by teclan on June 4, 2013
What is responsive web design?
“Responsive web design adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 Media queries, an extension of the @media rule”
In plain English – Your website will change how it displays on a desktop, tablet or mobile device depending on the width of the screen that it is being viewed in. One website, one design, multiple layouts across multiple devices.
Why responsive design? Well, Google recommends it for one thing!
Written by teclan on February 28, 2013
We have written before about restrictions on International Deliveries, what you can and can’t send via Royal Mail and Parcelforce. There may be a bit of confusion as to what you can and can’t send as a Business Customer, as opposed to a personal customer, in the UK. Please see the following information from the Royal Mail. For further details, please see their website at Royal Mail.com.
Aerosols “Including deodorants, body sprays, hair sprays, shaving and hair removal creams, asthma inhalers,