Many of our customers, when asking us what they need to be doing to succeed, will know the evangelical fervour that we have at teclan when discussing email marketing.
We can cite many examples of own customers who have become successful over the years in no small part due to careful management and growing of their email lists.
But how to grow your own email list?
Email addresses are like a customer’s valued property or possession. They should not part with it lightly.
Maintaining an up to date Google Shopping feed is an important admin task for those of you running product ads and shopping campaigns.
If you are a teclan Digital Marketing client you will receive a monthly schedule of when any Google Shopping work is to be carried out. Depending on your set up this may involve you sending a copy of your feed.
If you are not a Digital Marketing client and you are not doing Google Shopping, you are missing out
With the launch of “Shopping Campaigns” from Google, you will also need to know that the new Google functionality enforces new compliance conditions which affect your website.
Previously Google checked specific feeds and product landing pages for quality and data integrity. This checking has been extended to include additional information requirements on your site.
We have detailed these for you below -
Contact information on contact page
Email address – ideally your contact email address must match the domain of the website.
Phone number and
With Christmas and the New Year fast approaching, now is the perfect time to start thinking about your upcoming promotions and marketing ideas for next year. We all know people tighten their belts after Christmas and will spend less than the preceding months. This is why it is more important than ever to focus on increasing your brand presence.
To make it a bit easier to plan, here is a list of important dates, in 2014, that will be of use
In this age of multiple secure payment service providers that provide their own security, SSL certificates are often overlooked. However an SSL can still make all the difference to improving your websites conversion rate.
The below excerpt* from the BBC on Christmas scams highlights this perfectly from a customer’s perspective.
“Whether intentional or not, some websites still ask you for your credit card details – and much other valuable personal data – without offering a secure connection.
Know how your browser tells you
It has come to our attention that a recent automatic update from Microsoft is installing Internet Explorer version 11 on Windows 7 PC’s.
There is a known incompatibility with Actinic/Sellerdeck which can stop site publishing/refresh working, and give errors suggesting a problem with hosting.
If you encounter errors uploading, please check the version of Internet Explorer currently installed on your PC, particularly if you run Windows 7 or higher. Please check the section below for your version of SellerDeck/Actinic.
SELLERDECK/ACTINIC VERSIONS 10 AND
Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend of increased sales over the weekend through to the following Monday, known as Cyber Monday.
According to accountancy firm Deloitte, online spending is estimated to rise
Are Google Product Listing Ads better than Adwords?
If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply through a lack time, knowledge and understanding.
In short here is what you should know: Google Product Listing Ads use your Google Shopping feed and links into
How to make the most money possible without annoying your customers on your contact list!
OK – lets be challenging and controversial here.
Are you sending emails to your customers 15 times a month?
Seems like an awful lot? Worried that your customers would quickly make it known to you in no uncertain terms that this is too frequent?
That is what many business owners think, so you’re not alone.
Consider: Recent mathematical analysis performed from industry experts, using a contact list volume of around
If you have been following what’s been happening in the search engine world recently, you will know that Google has been rolling out many updates to tackle webspam and sites that do not have a useful purpose on the web, but are merely intended to harvest traffic and ad revenues.
From Summer 2012 till now
The update named “Penguin 2.0″ was released in May 2013 and the next one “Panda” has been rolling out a new variant almost each month. In