Written by Fergus on March 23, 2015
Google announces date for mobile friendly algorithm update – 21st April 2015.
Mark the date in your calendar. The countdown has begun!
Google recently announced that from the 21st April 2015 they will “be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Google doesn’t often use words like “significant” in its announcements, so this one has caught the Internet’s collective eyes
Copywriting is the act of writing text for advertising or marketing purposes, the copy being written in such a way as to persuade someone to buy a product, or to influence them.
While the advent of the Internet has expanded the range of copywriting requirements to include web content, adverts, emails, blogs, social media and other forms of electronic communication, the basic rules of copywriting haven’t changed. But writing for the web is quite different from writing for other media; the
They sure do. We originally ran a version of this Blog in 2010, but things don’t seem to have gotten any better.
The common belief is that a few spelling errors or typos on a website are to be expected. But why should that be, with the many spell-check programmes freely available? And does it really matter?
Spelling should be accurate no matter what. There is no excuse for poor spelling, which on a website can negatively affect that company’s image.
Written by Fergus on February 3, 2015
Google Mobile Usability warnings
Before we commence with any dire warnings and start scaring you about imminent Google ranking disasters let us first discuss some facts.
A recent ComCore report shows that around 60% of all web traffic is from mobile devices.
We have passed the tipping point now. Mobile traffic is now greater in volume than desktop traffic.
Google launched a “mobile friendly” label for websites in Nov 2014.
When searching on mobiles, browsers will now be able to differentiate between responsive and
Christmas is well and truly over. The presents have been opened (and some returned), mince pies are all gone and the tree is back in the loft. That’s the home scenario, but was it a happy Christmas for online business?
Shoppers in the UK used their mobiles to hit the 2014 Christmas sales from the comfort of their own settees. According to its Christmas trading figures, John Lewis saw clearance sales on Christmas Eve and Christmas Day up 19% over last
Written by Fergus on January 19, 2015
First used in the 1990s, the term ‘digital marketing’ has since evolved to encompass many different strands of online selling, growing more sophisticated during the first decade of the 21st century.
The evolution of digital media and the proliferation of devices to access it have created many new avenues for the promotion of products or brands, which in turn has fuelled the rapid growth of digital marketing.
Digital marketing differs from traditional marketing because it involves the use of channels and methods
Written by Fergus on January 16, 2015
Magento No More
In a move that shocked a large number of online retailers who had not long moved to the much lauded and promoted Magento Go, the team behind the platform announced last year that Magento Go would be no more from 1st February 2015.
eBay pull the plug
Run by eBay Enterprise, the ecommerce division of eBay, Magento announced that on 01.02.15 it will shut down the Magento Go and Magento Prostores platforms.
BigCommerce steps in to save the day
Written by Fergus on January 14, 2015
You may have received an email recently or read online or in the press about the recent POODLE SSL 3.0 vulnerability and are wondering what it is, and does it affect you. Should you be worried?
What is POODLE?
The POODLE attack (which stands for “Padding Oracle On Downgraded Legacy Encryption”) is a man-in-the-middle exploit which takes advantage of Internet and security software clients’ fallback to SSL 3.0.
This basically means that the “old” way that Internet web browsers used
Written by Fergus on December 16, 2014
Regular followers of teclan’s blog posts over the years will have previously noted our recommendation back in 2012 that Google required your checkout pages to be encrypted by an SSL certificate (golden padlock).
Well the non-SSL website pigeons are now coming home to roost.
We have now seen Google starting to enforce this policy by forcibly removing shopping feeds, adword product listings and merchant centre validation for websites not implementing an SSL within the checkout stages.
Snippet of Google’s policy
Payment and transaction processing,
Written by Fergus on November 25, 2014
Why customer reviews and testimonials are so important.
Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information?
The best form of advertising is word of mouth!
Why? Three main reasons:
You must listen to your customers’ feedback (good and bad) in order to improve what you do and how you do it.
Your future customers and clients value and