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A Beginner’s Guide to Content Marketing

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Content marketing is a powerful strategy that can help businesses build brand awareness, drive traffic by foot or online, and generate leads. However, getting started with content marketing can be overwhelming for beginners. In this guide, we’ll cover the basics of content marketing and provide tips on how to optimise your blogs for search, optimise social media posts, create content with purpose, and create a content calendar.

At teclan, we understand that content marketing can be a daunting task, especially for small and medium-sized businesses with limited resources. That’s why we’ve put together a beginner’s guide to content marketing below, alongside our own content marketing services to help businesses of all sizes create and implement a successful content marketing strategy.

Create Content With Purpose

First things first, before you start to share content across platforms, you need to understand what you are trying to achieve with the content you share. If your content does not have a purpose, value, or call to action then it almost certainly won’t help your business grow. When it comes to content marketing, it’s important to create content with a specific purpose in mind. Whether you want to educate your audience, promote a product or service, or drive traffic to your website, your content should be tailored to achieve your specific goals.

Here are some tips on how to create content with purpose:

  1. Identify your target audience and tailor your content to their needs and interests.
  2. Set clear goals and objectives for each piece of content you create.
  3. Use storytelling and personalisation to make your content more engaging and memorable.
  4. Use a variety of formats, such as blog posts, infographics, and videos, to keep your content fresh and interesting.

By creating content with purpose, you can establish a strong connection with your audience and achieve your business goals.

Optimise Blogs for Search

So, you’ve decided that you’ll be writing a blog for your brand? That’s great! When it comes to content marketing, blogging is one of the most effective tactics. However, writing great blog posts is just the first step. Do you know how to make sure it climbs the search engine rankings so that you reach a wider audience?

We’ve put together a few tips to help optimise blog posts for search:  

  1. Conduct keyword research to identify relevant keywords and phrases to include in your blog post.
  2. Include your target keyword in your blog title and meta description.
  3. Use headers and sub-headers to organise your content and make it easier to read.
  4. Include internal and external links to relevant content.
  5. Use alt tags to describe your images and include your target keyword.

By following these steps, you can improve your search engine ranking and attract more organic traffic to your blog!

Optimise Social Media Posts

Social media is a powerful platform for promoting your content and reaching a wider audience. However, with so many businesses competing for attention, it’s important to optimise your social media posts to ensure that they stand out.

Here are some tips on how to optimise your social media posts:

  1. Identify your goals: what do you want to achieve with your social media posts?
  2. Use attention-grabbing headlines and images to encourage clicks and engagement.
  3. Use relevant keywords and hashtags to increase the visibility of your posts.
  4. Include a call to action to encourage your followers to act.
  5. Use social media analytics to track your performance, adjust your strategy and make data-driven decisions for future content.

While the above list is not exhaustive, these tips will help you on your way to becoming a social media whizz! We understand that it can be hard to stay on top of trends but our content marketing experts are always on hand should you need support to drive your business forward across social media.

Create a Content Calendar

To ensure that your content marketing strategy is consistent and effective, it’s important to create a content calendar. This should map out all the major events and tie-in dates, while also incorporating a broader plan for your content initiatives at a steady cadence.

Here are some tips on how to get started with a content calendar:

  1. Identify the types of content you want to create, such as blog posts, social media posts, and videos.
  2. Brainstorm ideas with your team: two minds are better than one!
  3. Research. It’s important to understand the type of content your audience is interested in and, most importantly, will engage with. From there, you can determine the best channels to post on.
  4. Determine the frequency of your content creation and publishing schedule.
  5. Use tools like Google Sheets, Trello, or Monday to create a content calendar that is easy to follow for all members of your team.
  6. Assign responsibilities to team members to ensure that your content is created and published on time.

Looking For Help With Your Content Strategy?

With these tips, you’ll soon be on your way to becoming a content marketing pro! While content marketing can be a powerful tool for businesses of all sizes, it can be mind-boggling for beginners. By optimising your blogs for search, optimising social media posts, creating content with purpose, and creating a content calendar, you can create a successful content marketing strategy. At teclan, we understand all of this can be overwhelming, and time-consuming, which is why we offer content marketing services to help businesses of all sizes create and implement a successful content marketing strategy.

Contact us today to learn how we can help you achieve your business goals using our effective content marketing services.

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